Beauty PR

AMP3 PR is an award-winning New York City based PR firm, currently ranked in the Top 10 independent Fashion & Beauty PR Firms in the country, according to O’Dwyer’s (2018).  We are also the proud recipient of the BCA’s “2018 Agency of the Year” award for Beauty and Fashion PR Agencies for our work, company atmosphere and philanthropic initiatives within the sector.

Beautiful Campaigns that Turn Heads:

We are a leading Beauty PR agency that understands the beauty industry. This market is crowded and competitive, and in order to stand out from the pack, Our firm makes sure its beauty clients have fresh and unique ideas that connect them with their audience on both an aesthetic and emotional level.

AMP3 PR offers its clients outstanding beauty and cosmetics PR services. As leading PR advocates, we know first-hand that if one person has a positive experience with a product or service, they will tell their friends about it. We can help build word-of-mouth marketing for your luxury beauty product through a combination of our media outreach, social media and event planning services.

The digital space is key in the beauty world, as consumers look to platforms like YouTube, Instagram and Facebook for “How To” tutorials and DIY techniques for popular hair and make-up trends.  At AMP3, we work with the top beauty bloggers, vloggers and influencers to create meaningful partnerships that extend to their audience of beauty enthusiasts.

In beauty, experience is everything. From sampling to makeovers, and demonstrations to experiential marketing, we create and promote beauty events designed to engage both the media and consumers.

Impactful Results:

Our agency delivers revenue generating coverage and partnerships. The proof is in the placements. It’s amazing what the clever formula of “Right Contact, Right Story, Right Time” can do in the hands of a capable team.

With every campaign, our ability to craft the most compelling brand stories has lead to placements in leading Beauty publications such as Allure, Vogue, New Beauty, Harper’s Bazaar, The New York Times, ELLE, People, Pop Sugar, Byrdie, Total Beauty and more.

AMP3 PR’s beauty product marketing campaigns change the future of our clients’ brands by creating brand loyalty among the clients’ target audience. We think outside the box in order to maximize results for our beauty and cosmetics PR clients. Our beauty marketing experts promote cosmetics, haircare, luxury, spa, and make-up brands.

From experiential influencer press events like we did with DERMA E (see video recap below) to Beauty Editor Pampering Days hosted inside the HEARST building, we will get your product in front of the right contacts to amplify the noise around your brand.

Derma E East from AMP3 PR on Vimeo.

June 2018 Beauty PR Agency of the Year - O'Dwyers Top Ranked Firm

AMP3 Beauty PR Agency Testimonials

AMP3 delivers the utmost passion and productivity to their clients. I always feel like my brand is on top of its game when using AMP3 to promote our events. Their professional input mixed with their zest for reaching the ‘it’ factor is the perfect recipe for success! AMP3 continues to have their finger on the pulse of what’s trending.

 Amanda Dolan, Founder, Spark Pretty

AMP3 PR provides a bespoke service with genuine passion and understanding of the client’s needs. We have received consistent relevant media placement for our brands, clients and celebrities. The team is personable and reliable; positively steered by a thoughtful and strategic leader Alyson Roy.

Kerry Bannigan, CEO, Nolcha Shows @ New York Fashion Week

AMP3 has juggled both trade and consumer public relations for the brand with energy, commitment and passion! The team is well rounded, detail-oriented and able to tackle everything from traditional PR opportunities to event management. AMP3 has been a tremendous PR partner to Cat Footwear.

Kelly Ballou, Director of Global Marketing, Cat Footwear

Case Studies


    A natural, vegan, cruelty-free skincare brand Derma E

  • Domenico Vacca

    Opening of 10-Story Flagship Store on 5th Avenue for Luxury Italian Brand Domenico Vacca ›

  • Yantra Mat

    The Yantra Mat is an acupressure mat that originated in Sweden. Yantra Mat ›

  • LeMetric

    LeMetric is a private full service salon in midtown Manhattan. LeMetric ›

  • Nolcha Shows

    Indie Designer Showcase during New York Fashion Week Nolcha Shows ›

Practice Areas