Luxury PR

Luxury is defined by exclusivity and quality; providing a level of expertise and care that is unparalleled. This is why we offer every luxury client a level of PR service that is worthy of their brand.

We’ve worked with a number of leading luxury brands including apparel, footwear, handbags, home, fragrance, eyewear, food & beverage, destinations, properties, treatments, and a range of high-end products and services.

From the launch of a luxury eyewear retailer in the new World Trade Center Mall to the opening of a 10-story Flagship Store on Fifth Avenue for a luxury Italian lifestyle brand, we’ve produced lavish campaigns that maximize our traditional, digital and event related services and reach the most affluent of consumers.

As a Luxury PR Agency in New York City, our location and ability to craft the most compelling brand stories has lead to placements in leading Luxury PR publications such as Vogue, Harper’s Bazaar, Manhattan Magazine, Travel and Leisure, Robb Report, Upscale Living, Afar Magazine, Modern Luxury, Resident Magazine, Du Jour, Elite Traveler, and many more.

With each luxury campaign we capitalize on two opportunities: exclusivity and experience. With exclusivity, it’s all about using the limited quantity available as part of the story, implementing strategies like pre-order or wait-listed sales to increase engagement and conversation across traditional, digital and social platforms. Experience is the new way of defining luxury: rather than price point, the luxury consumer is interested in experiences that go above and beyond.  Whether its at the brick & mortar retail level or through superior or unique customer service, we help to tell a story that creates intrigue, lust, desire, and in some cases “fomo” amongst your target audience.

Current & Past Luxury PR Clients Include:

  • Domenico Vacca – opening of 10 Story Flagship Store on Fifth Avenue
  • Sebago – luxury men’s & women’s global footwear brand
  • Designer Eyes – flagship eyewear location in luxury World Trade Center Mall
  • Tourism Bureau of Iceland – promoting luxury travel to Reykjavik
  • The Wellpath – Luxury Spa and Wellness Services on the Upper East Side
  • Joan Oloff – Luxury High Heels designed by San Francisco’s Premier Foot Doctor
  • Armadio – Undiscovered Luxury Italian handbags and leather goods

AMP3 Luxury PR Firm Testimonials

We wanted to create content and buzz around the launch of our pop-up shop in NYC. Working with AMP3, we developed a theme for the launch party, and they put together a plan that was brand-right. It was, by far, our most successful PR event, and definitely the most fun. The team’s dedication and strategic partnership over the past 2 years has allowed us to reach millions of consumers.

 Kerry Lawton, Global Marketing Manager, Sebago

AMP3 has juggled both trade and consumer public relations for the brand with energy, commitment and passion! The team is well rounded, detail-oriented and able to tackle everything from traditional PR opportunities to event management. AMP3 has been a tremendous PR partner to Cat Footwear.

 Kelly Ballou, Director of Global Marketing, Cat Footwear

For the launch of our social influencer tool, we wanted to be positioned as an authoritative resource in the fashion & ad/tech space. The AMP3 team was able to analyze our offerings and refine a message which got the media to easily understand our analytics, placing us in top publications with attention grabbing headlines and solidifying us as an accredited source of data. Thanks to AMP3, we’ve developed long-lasting relationships with media like WWD, Ad Week, Forbes and TIME, where we continue to drive stories – fueling the growth of our business.

Frank Spadafora, Founder & CEO, D’Marie Group Inc.

AMP3 PR provides a bespoke service with genuine passion and understanding of the client’s needs. We have received consistent relevant media placement for our brands, clients and celebrities. The team is personable and reliable; positively steered by a thoughtful and strategic leader Alyson Roy.

Kerry Bannigan, CEO, Nolcha Shows @ New York Fashion Week

On Tuesday, October 30th, British audio giant KEF exclusively unveiled their new LSX speaker at a media preview in New York City. The event was hel...


Case Studies

  • Domenico Vacca

    Opening of 10-Story Flagship Store on 5th Avenue for Luxury Italian Brand Domenico Vacca ›

  • Armadio

    Luxury Italian Handbags direct from the local artisans without the luxury pricetag Armadio ›

  • Sebago

    Global heritage brand celebrating its 70th Anniversary Sebago ›

  • Manhattan Vintage

    Largest Vintage Clothing Show in the Country Manhattan Vintage ›

  • Nolcha Shows

    Indie Designer Showcase during New York Fashion Week Nolcha Shows ›

  • Paul Drish

    Launch of Direct-to-Consumer e-commerce brand Paul Drish ›

Practice Areas