AMP3 IMPACT | NYC

An AMP3 PR Division

NEW YORK PR

210 West 29th St. 6th Floor

AMP3 IMPACT | NYC

Social Responsibility is no longer a marketing tactic or a differentiator for brands, it’s a necessity. At AMP3 PR, we are deeply passionate about helping brands to develop and communicate social impact campaigns that promote sustainable and/or philanthropic initiatives, and that support the UN’s 17 Sustainable Development Goals (SDGs).

We help brands to connect with and implement give-back initiatives, and to strengthen their ethical and eco capabilities from the supply chain to the consumer.

We are currently committed to ensuring that at least 75% of our clients are IMPACT brands, and pledge to solely represent social IMPACT brands by 2022, if not sooner.

Not every brand can do every thing, but every brand can do something, and we’re here to help discover and maximize what that something is.

Our AMP3 Impact work

TENCEL™

This premium textile brand has been a leading force in the sustainable fashion & lifestyle space.  A biodegradable fiber made from trees, it is used by major global brands including Reformation, Allbirds, J.Crew, Gap, Athleta, West Elm, Pottery Barn, Mara Hoffman, Levi’s, Patagonia, Madewell, Champion, Hanes & many more.  AMP3 was brought on to support their B2B operations by educating brands on how to share their sustainability message through marketing, digital & social tactics. We are also responsible for conceptualizing and implementing their first-ever consumer-facing campaign, to drive awareness and demand from the end user. 

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We kicked off with an “Earth Month” campaign, where sales & social media likes + shares equaled trees being planted in California in the area devastated by wildfires. The goal was 15,000 trees planted, which we surpassed, planting 22,000. We also hosted a panel discussion on the “Future of Sustainable Fashion” at Hudson Yards with panelists including Tencel, brand partners, and the UN. We continue to run their new US-based Instagram platform that is consumer centric, surpassing their follower goal by 33% in the first 3 months, and we are now being consulted by the global head of social media on how to integrate our concepts internationally.

CAT FOOTWEAR

– “Build For Better”

This global brand is known for its slogan “Built for It,” regarding the rugged earth-moving equipment as well as the licensed footwear, which we have represented for over seven years. We conceptualized and coined “Build for Better,” as an ongoing title to suit any give-back initiatives for the brand. In our first year, we launched a desk building marathon, where we partnered with two nonprofits: The Rebuilding Exchange (a not-for-profit center that sells reclaimed & recycled wood and building materials), and Designs 4 Dignity (an organization that helps to furnish charities that are in need), to bring desks to an underserved community in the greater Chicago Area.

The general public was invited to our workshops to learn and construct desks, ultimately leading to 300+ combined hours of work. We discovered and brought on the founders of the Instagram Builder’s Challenge to co-host the challenge, creating more awareness amongst a relevant DIY and building community nationwide through social media. To follow up the annual “Build for Better” event in Year 2, we are working to partner the brand with “Sleep in Heavenly Peace” for their Bunks Across America initiative, where communities across the country will be invited out to help build beds for underprivileged youth nationwide.

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CONSCIOUS FASHION CAMPAIGN

As an agency, we are committed to supporting the Conscious Fashion Campaign: a call to action for brands, media and retail in the fashion industry to accelerate the achievement of the UN’s Sustainable Development Goals.  The initiative, supported by the United Nations Office for Partnerships, champions fashion as an influential sector to address the world’s most pressing issues and to lead a future that leaves no one behind. The campaign is dedicated to engaging and collaborating with industry innovators to drive change towards a sustainable future for all.

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AMP3 IMPACT Testimonials

DERMA E

We represent Derma E: a natural, eco-ethical, cruelty-free, vegan skincare brand that was founded in California in 1984, and was one of the very first natural beauty brands to be brought into the Wholefoods Market. We help to publicize their products which provide both healthier skin and business ethics that promote a healthier world.

The brand represents the highest ethical standards with products that do not contain parabens, sodium lauryl sulfates, petrolatum, mineral oil, sodium lauryl sulfates, petrolatum, mineral oil, artificial colors, gluten, soy or GMOs.

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On a mission to lessen their impact on the environment, improve conservation efforts, and be mindful of what we put in our bodies but also what eventually ends up in our waters and ecosystems; all packing components are recyclable and they offset 100% of conventional electricity use with wind energy certificates. They also formulate all sunscreens with ingredients identified as coral reef safe. 

To give back, all purchases support the global community, including the Paraguay Project, Vitamin Angels, World Wildlife Fund, Heal the Bay and the Special Olympics of Ventura County. 

To date, we’ve garnered over 1700 press placements, totaling over 45 Billion impressions in 15 months.

LALF

LALF is a vegan, sustainable, organic clothing brand that came to us to assist in their messaging and launch. At the time, LALF–which stands for ‘love animals love fashion’ had an elephant as their logo, but no specific story-telling around the animal itself. We worked with the brand to bring their passion for elephants and all animals to life by securing a partnership with the David Sheldrick Wildlife Trust (DSWT): the most successful rescue and rehabilitation for orphaned elephants (and other animals) in the world. Through this partnership, a portion of all sales of LALF apparel continue to go to DSWT, an initiative we helped to launch on World Elephant Day in August.

BRIDGES OF UNDERSTANDING

BOU is a non-profit organization aimed at bridging the cultural divide between Americans and the Arab world, by providing in-school education initiatives that pair classrooms in the U.S. with their peers in the Middle East through a video-conferencing curriculum.  The goal is to teach youth about their commonalities, shift negative perceptions, and grow towards a more empathetic future among nations. 

AMP3 PR was brought in to handle PR for the charity’s first NYC-based Gala honoring Reem Acra, using our blend of expertise in both the fashion and social responsibility worlds. AMP3 conceptualized a 3 pronged approach that would target earned media coverage in Fashion, New York City Regional, and Educational outlets across print, digital and broadcast.

Ultimately, we continue to support this gala on an annual basis, which later honored Julie Taymor (The first woman to win a TONY for Best Director for the Lion King), and Arianna Huffington (creator of the Huffington Post), which has resulted in over 32.9 Billion media impressions, and coverage in WWD, Teen Vogue, Yahoo, The Observer, METRO, CBS, American Radio Works, WNYC and NPR. 

Due to the rapid success of the organization, as of this year, BOU has merged with major player in the space: Soliya, an organization that empowers young adults to engage with differences constructively.

BROOKLYN CANDLE STUDIO

BCS is an eco-friendly candle company that is made locally in Brooklyn.

The small team handcrafts its candles with a blend of soy wax, essential oils, and phthalate-free perfume oils. The dreamy scents are inspired by nature and travel, and their aesthetic is minimalist yet impossibly chic.  They use 100% soy wax derived from American-grown soybeans for an eco-friendly, clean burn and lead-free cotton core wicks primed with vegetable based wax. All candles are preservative and petroleum-free, cruelty-free and 100% vegan. BCS is an eco-conscious company, opting to use recyclable packaging and shipping materials and as little plastic as possible.

AMP3 helped to launch the brand through media coverage and influencer marketing. In just 3 months we engaged over 75 unpaid influencers resulting in 9.3 Million impressions, and 25 major press placements resulting in over 2.5 Billion media impressions.

WRANGLER

AMP3 has worked to promote denim client, Wrangler, in their recent sustainability efforts.  Leading the charge for a more eco-friendly industry, Wrangler announced a new sustainability initiative back in April 2019.  Working with local farmers in five cotton-growing states to create an ethical, traceable, and locally-sourced denim collection, Wrangler launched The Rooted Collection™.  This collection was a limited, premium menswear line made from 100% sustainable cotton, with a jean created specifically for each of the five states: Alabama, Georgia, North Carolina, Tennessee, and Texas. Farm to fabric, each state’s jean was grown, milled, cut and sewn in the U.S. and featured a unique wash, trim, and embellishment. 

In addition, each state’s jean traced its cotton source back to a family farm in that specific state. All of these farms offered best practices for soil health, resulting in reduced water and energy inputs and lower greenhouse gas emissions. This initiative was part of Wrangler’s larger commitment to ethically-produced clothing, which includes the goal of 100% sustainable cotton by 2025, as well as additional practices like the Indigood method of foam-dying their fabrics, which eliminates water completely from the dying process, a huge innovation for an industry that is notorious for its water consumption. 

ROSIE’S THEATER KIDS

AMP3 is a proud supporter of RTK: Rosie’s O’Donnell’s nonprofit organization which brings complementary music, theater and dance training to underserved NYC youth at public schools that have fully cut all arts programming.  AMP3 co-founder, Alyson, Roy, is a founding member of the Rosie’s Junior Board, an initiative that engages young professionals to contribute and give back to the organization through fundraising, mentorship and special events. The organizations slogan, “Rehearsing for Life,” drives home the fact that these kids are not only learning the arts, but through the arts, are learning about self-confidence, discipline, and are taking home skills that positively enforce the trajectory of their lives and careers.

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