Launch PR

Over the past decade, our award-winning team has helped to launch countless start-up companies and brands through the strategic use of traditional PR & media outreach, social media PR & online visibility, and special event PR & production.

First impressions matter and you only get to launch once. That’s why we start by fully understanding and defining your goals, and then we work backwards to solidify a strategic launch campaign that will establish awareness and build brand advocates so that the momentum continues post launch.

Whether it’s launching a new collection or launching a brand from scratch, we specialize in introducing our clients to the world. From regional launches like store and restaurant openings, to national campaigns including product launches or international companies debuting in the U.S., we put your news in front of your target audience to gain visibility and generate consumer excitement.

AMP3 Fashion PR Testimonials

We wanted to create content and buzz around the launch of our pop-up shop in NYC. Working with AMP3, we developed a theme for the launch party, and they put together a plan that was brand-right. It was, by far, our most successful PR event, and definitely the most fun. The team’s dedication and strategic partnership over the past 2 years has allowed us to reach millions of consumers.

Kerry Lawton, Global Marketing Manager, Sebago

For the launch of our social influencer tool, we wanted to be positioned as an authoritative resource in the fashion & ad/tech space. The AMP3 team was able to analyze our offerings and refine a message which got the media to easily understand our analytics, placing us in top publications with attention grabbing headlines and solidifying us as an accredited source of data. Thanks to AMP3, we’ve developed long-lasting relationships with media like WWD, Ad Week, Forbes and TIME, where we continue to drive stories – fueling the growth of our business.

Frank Spadafora, Founder & CEO, D’Marie Group Inc.

AMP3 has juggled both trade and consumer public relations for the brand with energy, commitment and passion! The team is well rounded, detail-oriented and able to tackle everything from traditional PR opportunities to event management. AMP3 has been a tremendous PR partner to Cat Footwear.

 Kelly Ballou, Director of Global Marketing, Cat Footwear

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Case Studies

  • Domenico Vacca

    Opening of 10-Story Flagship Store on 5th Avenue for Luxury Italian Brand Domenico Vacca ›

  • D'Marie

    Fashion/Tech analytics tool providing data on the top social media influencers D'Marie ›

  • Cat Footwear

    Global men’s & women’s lifestyle collection, and licensee of Caterpillar Inc. Cat Footwear ›

  • Armadio

    Luxury Italian Handbags direct from the local artisans without the luxury pricetag Armadio ›

  • Paul Drish

    Launch of Direct-to-Consumer e-commerce brand Paul Drish ›

Practice Areas