A Fashion PR Agency forged by fire (and glam)

Fashion-PR-Agencies-in-New YorkAt AMP3, we specialize in Fashion PR campaigns for apparel and accessories, ranging from emerging designers to established global lifestyle brands. When it comes to style, it’s all about brand recognition, and we offer a three-pronged approach to gain maximum exposure for our fashion clientele, including: traditional PR & media outreach, social media & online visibility, and experiential event PR & production.

Publicity Campaigns that turn heads:

On the traditional PR side, we aren’t big believers in blasting out a press release and seeing what sticks. Instead, we take a tailored approach with targeted story pitches for specific fashion editors, with the goal of securing as much earned media as possible, from fashion editorial spreads to gift guides, and interviews to reviews in print and broadcast for both trade and consumer facing media. Through media outreach, desk side appointments and seasonal press days, we work to secure continuous press coverage on new collections as well as the launch of couture, luxury and mass market brands.

Nolcha Shows close-up dress

For fashion brands, online visibility is paramount for enhancing consumer awareness and ultimately driving web traffic and e-commerce sales. As such, we focus on digital media outreach to editors at all online publications as well as blogger outreach in the lifestyle and niche fashion spaces.

Our New York Based Digital team offers award winning full-scale social media & influencer marketing & campaigns, including strategy, content creation, and day-to-day implementation of social media campaigns across networks. We conceptualize influencer marketing campaigns, and implement national ambassador programs that pair your product with relevant celebrities and influencers for strategic collaborations that get you noticed through web, mobile and publicity activations.

Our agencies goal is always to optimize your online presence so that your brand is coming up above and beyond your competitors.

From New York Fashion Week runway shows to presentations and pop-up store openings to consumer facing events, our full-service Fashion PR Agency also handles all aspects of event creation, planning and production to generate additional press exposure for your brand. For fashion shows, we handle:

Front-Of-House and Backstage:

  • Invite outreach
  • Seating charts
  • Lighting & Sound
  • Model Casting
  • Hair & Make-up
  • Styling,
  • Photography & Videography
  • On-Site Media Check-In & Hospitality
  • Print/TV/Digitial Coverage Coordination

Event and Show Services:

  • celebrity & VIP wrangling,
  • guest list curation
  • sponsorship outreach
  • gift bag curation and
  • red carpet management

All with the laser guided focus and intention of securing pre and post coverage surrounding your event.

Our Beautiful clients:

We represent apparel, accessories, womenswear, menswear, retailers, footwear, jewelry, handbags, swimwear and lifestyle brands. Some of our fashion clients include global brands like Caterpillar Footwear, Sebago, and CR7 Denim, and emerging brands like NYC’s Anthony Urso, Spain’s Kimoa, and Brooklyn’s darling Spark Pretty. We also handle fashion/tech start-ups like D’Marie and Suggesty and coveted style events including the Nolcha Shows at New York Fashion Week and the tri-annual Manhattan Vintage Show.

AMP3 Fashion PR Testimonials

AMP3 has juggled both trade and consumer public relations for the brand with energy, commitment and passion! The team is well rounded, detail-oriented and able to tackle everything from traditional PR opportunities to event management. AMP3 has been a tremendous PR partner to Cat Footwear.

 Kelly Ballou, Director of Global Marketing, Cat Footwear

For the launch of our social influencer tool, we wanted to be positioned as an authoritative resource in the fashion & ad/tech space. The AMP3 team was able to analyze our offerings and refine a message which got the media to easily understand our analytics, placing us in top publications with attention grabbing headlines and solidifying us as an accredited source of data. Thanks to AMP3, we’ve developed long-lasting relationships with media like WWD, Ad Week, Forbes and TIME, where we continue to drive stories – fueling the growth of our business.

Frank Spadafora, Founder & CEO, D’Marie Group Inc.

AMP3 PR provides a bespoke service with genuine passion and understanding of the client’s needs. We have received consistent relevant media placement for our brands, clients and celebrities. The team is personable and reliable; positively steered by a thoughtful and strategic leader Alyson Roy.

Kerry Bannigan, CEO, Nolcha Shows @ New York Fashion Week

Fashion PR Case Studies:

Fashion PR Posts:

Vintage e-tailer (and AMP3 client) Spark Pretty arrived in NYC with their first brick-and-mortar pop-up space for Memorial Day weekend 2016, and th...

The Power of PR: Spark Pretty

It’s finally starting to feel a bit like Fall here in NYC, so it feels like we can now start to talk about Fall Fashion (better late then never). C...

5 Must-Have Coats For Fall 2017

This year’s New York Fashion week broke boundaries with stunning performances, beautiful collections, and awesome celebrities. Once again, this...

Best of NYFW September 2017

The MTV VMA’s were a star-studded event filled with music icons of the past year. Katy Perry hosted and looked beautiful in her blonde pixie-cut an...

The MTV VMA 2017 Top Red Carpet Looks

Fashion PR Case Studies

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    Cat Footwear

    Global men’s & women’s lifestyle collection, and licensee of Caterpillar Inc. Cat Footwear ›

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    Domenico Vacca

    Opening of 10-Story Flagship Store on 5th Avenue for Luxury Italian Brand Domenico Vacca ›

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    Fashion/Tech analytics tool providing data on the top social media influencers D'Marie ›

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    Manhattan Vintage

    Largest Vintage Clothing Show in the Country Manhattan Vintage ›

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    Global heritage brand celebrating its 70th Anniversary Sebago ›

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    Nolcha Shows

    Indie Designer Showcase during New York Fashion Week Nolcha Shows ›

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    Paul Drish

    Launch of Direct-to-Consumer e-commerce brand Paul Drish ›

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    Luxury Italian Handbags direct from the local artisans without the luxury pricetag Armadio ›

Practice Areas