Work From Home during Coronavirus

Best PR Practices for Navigating a Brand Through the Coronavirus

Samantha Beauty, Fashion, News, Public Relations (PR), Social Media

Within just a few months, Coronavirus (more specifically referred to as Covid-19) has dominated the world; infecting people, putting business and our economy on hold, cutting back our face to face interactions & communication, and ultimately testing our strength and perseverance.  With this drastic change in society, both people and businesses have had to find and navigate a new norm, …

TENCEL IG

Content Calendars: Changing the Social Media Game

Samantha Social Media

Social Media started off as a tool for friends and family to stay in touch with one another.  Now, it has rapidly expanded into a platform for PR, marketing, and advertising, with almost every industry participating.  It has ultimately become the place to be seen and be heard.   With that, there’s become a higher demand for companies, brands, and individuals …

Instagram blog post

What It Really Takes To Launch A Successful Business Instagram Account

Camila Influencer & Celebrity, Social Media

Instagram Is Now Essential For The Growth Of Your Business The business and influencer marketing landscape has moved into the realm of social media, thus creating a new way to strategize brand image and digital marketing. Instagram’s role has transformed from a simple platform to share pictures and connect with friends, to an essential business and analytical tool. No matter …

social media platforms

Social Media Pitching: Should It Be Done?

Samantha AMP3Minutes, Public Relations (PR), Social Media

As we’ve discussed before, pitching is the key to developing relationships with the media, whether your trying to draw first-time attention to a brand or promote a new story from an existing one. Today, pitching typically happens through emails, when public relations practitioners reach out directly to media contacts at magazines, newspapers, broadcast stations, online publications, and more.  Sometimes you’re …

What-is-a-media-impression

What is a Media Impression?

AMP3 Public Relations Data & Analytics, Social Media

Media Impression BasicsOne term that you’ve probably heard but may not have a deep understanding of is media impressions. Keep reading to discover what media impressions are, and what role they play in your public relations. Media Impression BasicsOne term that you’ve probably heard but may not have a deep understanding of is media impressions. Keep reading to discover what …

3 Common Social Media Mistakes Brands Make: A Quick Guide | [Video + Resources]

AMP3 Public Relations Social Media

Social media has changed the way people communicate and has broadened personal connections. This shift in communication has created a different way for brands to interact with their audience, allowing for direct and personal connections. Here’s the deal! Unfortunately, a number of brands continue to utilize outdated marketing and advertising practices that are no longer relevant. They approach social media …

Social Media Mistakes

Top 3 Social Media Mistakes Brands Make (Part 3 of 3) | [Video + Resources]

AMP3 Public Relations Social Media

Social media has broadened connections between people and as communication shifts, brands have to grow and adjust. The current shift in how audiences socialized has allowed for brands to directly interact with their audience and create personal connections. However, a number of brands continue to utilize outdated marketing and advertising tactics. A number of companies create beautiful and engaging content …

Top 3 Common Social Media Mistakes Brands Make (Part 2 of 3) [Video + Resources]

AMP3 Public Relations Social Media

Social media has played a major role in the modern evolution of traditional PR, marketing, and consumer relations. Established brands and emerging brands alike are starting to realize the power behind social media but sometimes use outdated practices that are no longer relevant. One of the leading misconceptions is that sales driven content, referred to as branded content, is the …