CASE STUDY: NOLCHA SHOWS @ NEW YORK FASHION WEEK [NYFW]

Showcase for Independent Fashion Designers

SITUATION


The Nolcha Shows are a week of runway shows, accessories exhibits and special events that are held during New York Fashion Week to showcase global independent designers. AMP3 PR was brought on to help increase the awareness of the Nolcha brand as well as all of the individual designers they represent including apparel, accessories, and sponsors each season.

CAPABILITIES PROVIDED

Media Outreach

Blogger Outreach

Special Events PR & Production

Influencer Marketing

Pitch Development

Event Production

Event
PR

Guest List Curation

Celebrity Wrangling

Editorial Placement

Front Of House

STRATEGY


Now going into our 13th consecutive season handling the Nolcha Shows @ New York Fashion Week, we continue to publicize the overall series of events every September and February, as well as the emerging designers that debut to an audience of press, media, buyers, retailers, stylists and celebrities every season. We invite the guests, manage the list, facilitate all Front-of-House services, oversee runway production and handle all lead-in and follow-up media coverage. We also publicize the Nolcha Shows brand overall by securing trend stories, and interviews or profile pieces on Nolcha’s winning CEO, Kerry Bannigan.

RESULTS


  • Each season we garner over 100 media placements including print, broadcast and digital. Our coverage includes designer reviews, celebrity attendance, interviews, mentions and photo editorials.

TOP PLACEMENTS