NYFW Gifting Suites: The PR Strategy Accessory and Beauty Brands Keep Winning With Brands that sit out Fashion Week aren’t saving budget, they’re ceding ground. The window around New York Fashion Week is one of the most media-saturated moments in the calendar year. Editors, stylists, celebrities, and creators are all in one city, moving fast, and actively looking for stories. …
At AMP3 PR, an award-winning fashion PR agency, beauty PR agency, and lifestyle PR agency in New York City, we closely monitor the trends, cultural moments, and consumer behaviors shaping today’s media landscape. As a leading NYC PR agency for consumer brands, our team tracks emerging conversations across fashion, beauty, wellness, travel, luxury, and entertainment to help brands identify opportunities …
On the morning of October 3, 2019, AMP3 and Crossroads PR hosted a New York City press preview event for our client, Spirit Halloween, the largest Halloween specialty retailer in North America. With over 1,300 locations around the country, Spirit is a one-stop shopping experience for Halloween lovers, offering everything from costumes, to decor and party goods, to accessories, in …
First Steps, Advice, and the Term Itself: An Inside Look at the “Influencer” We are in a day in age where social media has a stronger presence than traditional media. With the help of this new phenomenon, beauty and fashion brands are gaining constant attention on a worldwide level. This is in part due to people who are posing for …
Our next Insider Influencer Insider is Jessie Barber of @minipennyblog. Jessie is based in Chicago and has an amazing sense of style. Find out what Jessie has to say about being an influencer, working with brands & publicists, and more! Missed last week’s insider? Don’t fret! You can check out our previous Influencer Insider here, and all of our Insider interviews here …
