AMP3 PR NYFW Gifting Suite Trends

AMP3 Public RelationsAMP3Minutes, Beauty, Consumer, Content Marketing, Event, Fashion, Influencer & Celebrity, Launch, Lifestyle, Luxury, NYC, SEO and PPC, Social Media, Summer in the City

NYFW Gifting Suites: The PR Strategy Accessory and Beauty Brands Keep Winning With Brands that sit out Fashion Week aren’t saving budget, they’re ceding ground. The window around New York Fashion Week is one of the most media-saturated moments in the calendar year. Editors, stylists, celebrities, and creators are all in one city, moving fast, and actively looking for stories. …

The NYC PR Guide to SPF Influencer Gifting

AMP3 Public Relationsaward, Beauty, Consumer, Event, Fashion, Influencer & Celebrity, Launch, Lifestyle, makeup, NYC, SEO, SEO and PPC, skincare

Influencer gifting campaigns drive measurable earned media returns and in the SPF category, that return is fast. Summer is the most competitive window for sunscreen brands. The difference between a product that trends and one that collects dust comes down to strategy. Working with a NYC PR agency for beauty brand launches means activating the right creators. Making sure its …