Election season is most certainly upon us. Over sixty-six million Americans have already cast their votes for the 2020 Presidential election, and many are quick to argue that this race has redefined American politics. What’s becoming increasingly clear, however, is the degree to which this election is redefining culture at large, not least of all popular culture. Influencer Efficacy in …
Let’s be honest, the COVID-19 pandemic has taken a lot from us. It has taken birthday celebrations, anniversaries, baby showers and so much more. But with this being said, it hasn’t taken everything. There are so many things you can still do with friends and family: the key is you just have to get creative! Especially in New York City, …
The anti-values of fast fashion have been drilled into our brains for decades now. Never repeat an outfit. Quantity over quality. Buy cheap and buy trendy. Online shopping only exacerbated the already troublesome habits instilled by the chain stores of the world, and now, social media has glamorized fast fasion on a whole new scale. The Social Media Rise of …
What do skincare and a Swedish tech brand have in common? Well, to the naked eye, probably not much! But there is one company revolutionizing the beauty tech field: FOREO. And they just dropped one of the coolest products. EVER. Who is FOREO? FOREO, is a Swedish, award winning tech brand that was founded in 2013, and is also an …
Back in May when the 2020 MET Gala was officially cancelled, I remembered looking forward to September. Everything we missed out on while quarantined — the designers, the interviews, the celebrity spectacle — would be reinstated via Fashion Month, but with the added excitement of COVID in the rearview. Wishful thinking, yes. Fashion Month clearly didn’t go on as scheduled. …
There’s no doubt that TikTok is rapidly changing how brands and publicists use social media marketing. This platform, which consists of short 15-60 second videos, covers about every topic you can imagine. You want to see people sing? Go to TikTok. You want to learn about the latest fashion trends? Go to TikTok. But what is relatively new is its …
The last six months with COVID-19 have forced us into a strange new normal. With limited physical interactions, the perceptions of our individual appearances are becoming increasingly apparent. This level of self awareness has changed how we view ourselves, how we take care of ourselves, and even types of beauty products that we buy. While it’s true that our personal …
Last week, AMP3 held its annual CAMP3 summer PR bootcamp, virtually! With 45 campers in attendance, four guest speakers and the entire AMP3 team on board, we successfully zoomed through the event (no pun intended) and were so thrilled to provide an opportunity for students during these uncertain times. It was a refreshing reminder that there are still many ways …
AMP3 is thrilled to announce that its annual PR boot camp program, CAMP3, will be returning this year, but with a special twist: virtually! This complimentary fashion and beauty PR camp is usually hosted at our NYC office, but it is crucial that we are able to provide this learning opportunity for PR students amidst the COVID-19 pandemic. Offering the …
Over the past few weeks, a nationwide dialogue surrounding racial injustice and systemic racism has erupted, causing an unprecedented number of brands to speak out in support of the Black Lives Matter movement and to acknowledge the ways in which they can do better. AMP3 stands in solidarity with the Black community — we are actively listening and learning in …
