TruSkin x Kylie Cantrall Los Angeles Dinner Event

Sadie SmithBeauty, Event, Influencer & Celebrity, Public Relations (PR)

The Event To celebrate the TruSkin x Kylie Cantrall Bundle launch, AMP3 organized a dinner in Los Angeles on November 1, 2023. Kylie invited her friends and co-stars, while AMP3 invited other influencers in the beauty space as well as relevant writers & editors. The TruSkin team and Kylie have collaborated with one another on new product launches, social media …

Wrangler x Barbie New York City and Los Angeles Event

Sadie SmithEvent, Fashion, News, Public Relations (PR)

The New York City Event This past September, Wrangler debuted their exciting new collaboration with Barbie at an intimate media dinner in New York City. Held at Friend of a Farmer, a farm-to-table restaurant in Manhattan’s Gramercy Park neighborhood, 22 key, NYC-based writers and three Wrangler brand representatives attended the dinner. Throughout the course of the evening, we had customization …

New York Fashion Week Gifting Suite and Media Lounge | Recap

Sadie SmithEvent, Fashion, Lifestyle, Public Relations (PR)

New York Fashion Week Gifting Suite and Media Lounge In celebration of New York Fashion Week, we hosted a Gifting Suite + Media Lounge to showcase products from a selection of our clients and offered attendees a place to rest between the New York Fashion Week shows. The exclusive event shared the latest trends and innovations from these brand’s respective …

influencer 101

Influencer Marketing 101

Cory HawthorneUncategorized

Influencer marketing has become a popular method for businesses to reach their target audience through social media platforms like Instagram, TikTok, and YouTube. Influencer marketing involves partnering with influential people who have a significant following on social media platforms to promote a brand, product, or service to their audience. In this article, we’ll explore the benefits of influencer marketing, how …

Effin' Egg

Effin’ Egg Opens First Location in NYC

Cory HawthorneFood and Beverage, Influencer & Celebrity, Travel and Hospitality

Calling all bacon, egg, and cheese lovers! NYC’s newest breakfast spot, Effin Egg, has officially opened its doors! This fast-casual dining experience may be new to the Big Apple, but its delicious morning cuisine has made its mark in Florida, Georgia, and Tennessee. Located in the Flatiron District on 23rd and Madison, Effin Egg is serving up a variety of …

How To Leverage TikTok For Business

How Businesses Are Leveraging TikTok

Cory HawthorneSocial Media, Tech

We have all witnessed the popularity of TikTok skyrocket since the beginning of the pandemic and there are no signs the social media app will lose relevancy anytime soon. Some experts say TikTok is so saturated with content that a wide number of users are considering it the modern-day search engine. Although it is a controversial opinion across generations, there …

How to Beat The 2022 Instagram Algorithm

How to Beat The 2022 Instagram Algorithm

Cory HawthorneData & Analytics, Social Media

Over the last month, many Instagram users have noticed a shift in Instagram’s algorithm, especially those who are content creators. In light of these platform updates, we’ll be exploring some of the new updates and what they mean for brands.  The 2022 Instagram Algorithm Update Includes: Pinned posts (reel and carousel) All video content will be posted as a reel …

Social media trends to know in 2022 Instagram Facebook TikTok Pinterest Twitter

Top 5 Social Media Trends in 2022

AMP3 Public RelationsSocial Media

Over the years, social media has grown exponentially and has become an indispensable part of our everyday lives. While this growth has led to successful marketing across platforms, it has also spurred an increase in content production, generating an excess of content. Because of the massive amount of content now available, it has become increasingly challenging to stand out online …

2022 Guide to Affiliate Marketing

AMP3 PRContent Marketing, Public Relations (PR), Uncategorized

What is Affiliate Marketing?  Affiliate Marketing is the process by which a publisher or content creator earns a commission for plugging, marketing, and most importantly linking to a brand’s products. Any publisher (also known as an affiliate) can search affiliate databases for products they enjoy, and then by using a dedicated affiliate link, can promote that product and earn a …