Welcome to our roundup of the ever-changing landscape of trends. From fashion to beauty, spirits to music, and everything in between, here’s a glimpse into what’s making waves recently. Fashion Steve Madden’s ‘Mob Wife’ Aesthetic: Steve Madden embraces the ‘Mob Wife’ aesthetic in its latest campaign featuring former Mob Wives cast member Drita D’Avanzo. The campaign is an exploration of …
Cat Footwear Press Day and NYFW
Press Day Event This Fall 2023, CAT Footwear hosted a press & influencer showroom event to showcase a variety of collections including hero products, upcoming SS24 launches, a new collab style, etc. We utilized the Wolverine Worldwide showroom in NYC and had various vendors partake in the event, including a claw machine filled with CAT-branded goodies, a caricature artist who …
Wrangler x Buffalo Trace | New York City Event
The Event To preview the launch of the Wrangler x Buffalo Trace collection, AMP3 planned a launch party at Ray’s, a famous “dive” bar in New York City. Wrangler took over the bar menu with custom Buffalo Trace cocktails, and really leaned into the Rays aesthetic — replacing the bar’s neon signs with custom Wrangler x Buffalo Trace neons; created …
TruSkin x Kylie Cantrall Los Angeles Dinner Event
The Event To celebrate the TruSkin x Kylie Cantrall Bundle launch, AMP3 organized a dinner in Los Angeles on November 1, 2023. Kylie invited her friends and co-stars, while AMP3 invited other influencers in the beauty space as well as relevant writers & editors. The TruSkin team and Kylie have collaborated with one another on new product launches, social media …
Wrangler x Barbie New York City and Los Angeles Event
The New York City Event This past September, Wrangler debuted their exciting new collaboration with Barbie at an intimate media dinner in New York City. Held at Friend of a Farmer, a farm-to-table restaurant in Manhattan’s Gramercy Park neighborhood, 22 key, NYC-based writers and three Wrangler brand representatives attended the dinner. Throughout the course of the evening, we had customization …
New York Fashion Week Gifting Suite and Media Lounge | Recap
New York Fashion Week Gifting Suite and Media Lounge In celebration of New York Fashion Week, we hosted a Gifting Suite + Media Lounge to showcase products from a selection of our clients and offered attendees a place to rest between the New York Fashion Week shows. The exclusive event shared the latest trends and innovations from these brand’s respective …
Influencer Marketing 101
Influencer marketing has become a popular method for businesses to reach their target audience through social media platforms like Instagram, TikTok, and YouTube. Influencer marketing involves partnering with influential people who have a significant following on social media platforms to promote a brand, product, or service to their audience. In this article, we’ll explore the benefits of influencer marketing, how …
Effin’ Egg Opens First Location in NYC
Calling all bacon, egg, and cheese lovers! NYC’s newest breakfast spot, Effin Egg, has officially opened its doors! This fast-casual dining experience may be new to the Big Apple, but its delicious morning cuisine has made its mark in Florida, Georgia, and Tennessee. Located in the Flatiron District on 23rd and Madison, Effin Egg is serving up a variety of …
How Businesses Are Leveraging TikTok
We have all witnessed the popularity of TikTok skyrocket since the beginning of the pandemic and there are no signs the social media app will lose relevancy anytime soon. Some experts say TikTok is so saturated with content that a wide number of users are considering it the modern-day search engine. Although it is a controversial opinion across generations, there …
How to Beat The 2022 Instagram Algorithm
Over the last month, many Instagram users have noticed a shift in Instagram’s algorithm, especially those who are content creators. In light of these platform updates, we’ll be exploring some of the new updates and what they mean for brands. The 2022 Instagram Algorithm Update Includes: Pinned posts (reel and carousel) All video content will be posted as a reel …