Over the years, social media has grown exponentially and has become an indispensable part of our everyday lives. While this growth has led to successful marketing across platforms, it has also spurred an increase in content production, generating an excess of content. Because of the massive amount of content now available, it has become increasingly challenging to stand out online …
2022 Guide to Affiliate Marketing
What is Affiliate Marketing? Affiliate Marketing is the process by which a publisher or content creator earns a commission for plugging, marketing, and most importantly linking to a brand’s products. Any publisher (also known as an affiliate) can search affiliate databases for products they enjoy, and then by using a dedicated affiliate link, can promote that product and earn a …
The 6 Most Instagrammable Spots In New York City: Holiday 2021
It’s easy to argue that holiday time is the best time of the year: especially after the year we’ve all had. Between trying out new baked good recipes to spending quality time with family and friends, holiday time never fails to put a smile on everyone’s face. With this being said, there is always one thing many of us look …
Leveraging Organic vs. Paid Social Media for Growth
Growing your social media organically is vital when establishing an online presence. It requires consistent engagement with your target audiences over time. Eventually, with patience and commitment, you’ll begin to see your social channels grow. But sometimes, your brand may need an extra “oomph” to get the ball rolling a bit faster. That “oomph” could be paid social media marketing. …
Undercurrent World: Music. Art. Action.
Miguel, Bon Iver, Jorja Smith Helped Craft Installations for Undercurrent: an immersive audiovisual experience focusing on the current crisis of climate change This exciting pop-up exhibit, located at The Jefferson in Brooklyn, New York, has been deemed the first of its kind. Undercurrent is an immersive experience putting music at the forefront, with over 60,000 square feet of interactive installations …
Social Media and PR: The Dynamic Duo
Having a solid social media marketing strategy is more critical than ever. With the average user spending a whopping 2.5 hours on social media a day, there is a massive opportunity for companies to amplify their messages and strengthen PR efforts. Traditionally, press releases have been shared through news outlets, emails, and company websites, but now businesses can use social …
How to Travel in Style or At Least Look Like It…
While some took advantage of having way too much downtime to do something productive like learn a new language or take on a new skill, I spent the better part of the time fantasizing about my next getaway. I mean, how can you not?! Slashed airfares and dirt cheap hotel rooms made it quite intriguing….but the problem wasn’t whether to …
Father’s Day Gift Guide 2021
With Father’s Day quickly approaching, it’s time to start thinking about how you want to celebrate all the father figures you (quite literally) look up to. Even if your dad says he doesn’t want anything, you know he is deserving of a special gift that shows just how much you appreciate him and all that he does for your whole …
Made-To-Measure: The Future of Fashion
Fast fashion has taken over our wardrobes, our social feeds, and, unfortunately, our landfills. The phobia of wearing the same outfit twice isn’t something new to fashionistas, but it might as well be the end of the world if it happens to be documented on Instagram. Sadly, social media has developed into a toxic culture of ‘throw-away fashion,’ where users …
TikTok: The New Hotspot For Influencer Marketing
Of course, the first thing we reach out to when we feel even the slightest bit of boredom is our phones. After months of binge-watching, binge-scrolling, and simultaneously doing both at the same time, it wasn’t uncommon to have had come across a TikTok video on my feed here and there. Tiktok is the most recent up-and-coming (or should I …