Cat Footwear Press Day and NYFW

Sadie SmithEvent, Fashion, Public Relations (PR)

Press Day Event

This Fall 2023, CAT Footwear hosted a press & influencer showroom event to showcase a variety of collections including hero products, upcoming SS24 launches, a new collab style, etc. We utilized the Wolverine Worldwide showroom in NYC and had various vendors partake in the event, including a claw machine filled with CAT-branded goodies, a caricature artist who drew attendees wearing CAT Footwear and hard hats, mannequins displaying ways to style some CAT Footwear (in addition to some other CAT items), and passed hor d’oeuvres and drinks including a speciality cocktail done with our liquor sponsor – Pendleton Whiskey.  

New York Fashion Week

In addition, this Fall CAT Footwear was the official shoe sponsor for Colin LoCascio’s SS24 NYFW Show in NYC. As the shoe sponsor, CAT Footwear’s Intruder Supercharged style was showcased in 8 various looks throughout the collection, and were even worn by the designer himself during his final bow. The show brought in ~180 RSVPs, and CAT Footwear was also tagged in social media content by the designer and included in a post-show press release, which ultimately led to coverage in Vogue Magazine. 

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