First Steps, Advice, and the Term Itself: An Inside Look at the “Influencer” We are in a day in age where social media has a stronger presence than traditional media. With the help of this new phenomenon, beauty and fashion brands are gaining constant attention on a worldwide level. This is in part due to people who are posing for …
With fashion, it’s always about what’s trending. New shoe styles, funky sunglasses, eclectic purses, you name it. That’s one aspect that makes the fashion industry so exciting. What’s in one year, might be out the next and vice versa. However, in opposition to fashion, the beauty industry is all about consistency. Face masks, face creams, hand lotions, and foot soaks …
Influencer Events Are A Must Influencer events have become increasingly popular when it comes to marketing and communication in recent years. It seems that everyone has a profile on at least one social media platform, and a few have been able to generate a large following and strong engagement. This is extremely valuable to brands and companies because people can …
Perhaps it’s the changing of the seasons, perhaps it’s an attempt to get out of that winter funk. Whatever it may be, this time of year always brings throngs of people to retail stores with a newfound drive to get the best spring/summer wardrobe. While some people venture on this journey with a specific mission in mind, some people …
Instagram Is Now Essential For The Growth Of Your Business The business and influencer marketing landscape has moved into the realm of social media, thus creating a new way to strategize brand image and digital marketing. Instagram’s role has transformed from a simple platform to share pictures and connect with friends, to an essential business and analytical tool. No matter …
Innovative Companies Are Offering Consumers A New Way To Shop It is 2019 and people are overwhelmingly busy. When the weekend finally comes around, the idea of spending it at a busy shopping mall or grocery store just feels so wrong… especially when that new Netflix series is calling your name and your couch is giving you heart eyes. Well, …
At the end of September AMP3 Public Relations celebrated Derma E at an influencer event held in the High Park neighborhood of Toronto in Ontario, Canada. The event took place at a beautiful private home on September 28thfrom 1pm-6pm. Influencers and bloggers in the vegan, all natural, beauty, skin care, and wellness spaces, from the Toronto & greater Ontario area, …
The fashion industry tends to be a somewhat one-sided world to take part in, no matter what your involvement is. For consumers the selection of apparel available is almost exclusively for women. And in terms of employees of the industry, you guessed it, mostly women. It’s a common stereotype to think that only women work in fashion. But why is …
Influencer Endorsed Beauty Products It’s no secret that celebrities have been influencing our fashion and beauty buys from the second they opened their social media accounts. We know it. The celebs know it. And the brands know it. But conventional celebrities (your actors, singers, socialites, reality TV stars) aren’t the only ones who have an impact in what we buy …
The power of Influencer marketing has risen, becoming an effective method of growing your brand, generating traffic and increasing sales. Utilizing an influencer marketing campaign is a change from traditional marketing campaigns as it allows businesses to collaborate with influential individuals inside and outside their industry to produce and share content that will transcend their audience. Here are some of …
