Over the last month, many Instagram users have noticed a shift in Instagram’s algorithm, especially those who are content creators. In light of these platform updates, we’ll be exploring some of the new updates and what they mean for brands. The 2022 Instagram Algorithm Update Includes: Pinned posts (reel and carousel) All video content will be posted as a reel …
Over the years, social media has grown exponentially and has become an indispensable part of our everyday lives. While this growth has led to successful marketing across platforms, it has also spurred an increase in content production, generating an excess of content. Because of the massive amount of content now available, it has become increasingly challenging to stand out online …
It’s easy to argue that holiday time is the best time of the year: especially after the year we’ve all had. Between trying out new baked good recipes to spending quality time with family and friends, holiday time never fails to put a smile on everyone’s face. With this being said, there is always one thing many of us look …
Growing your social media organically is vital when establishing an online presence. It requires consistent engagement with your target audiences over time. Eventually, with patience and commitment, you’ll begin to see your social channels grow. But sometimes, your brand may need an extra “oomph” to get the ball rolling a bit faster. That “oomph” could be paid social media marketing. …
Having a solid social media marketing strategy is more critical than ever. With the average user spending a whopping 2.5 hours on social media a day, there is a massive opportunity for companies to amplify their messages and strengthen PR efforts. Traditionally, press releases have been shared through news outlets, emails, and company websites, but now businesses can use social …
Of course, the first thing we reach out to when we feel even the slightest bit of boredom is our phones. After months of binge-watching, binge-scrolling, and simultaneously doing both at the same time, it wasn’t uncommon to have had come across a TikTok video on my feed here and there. Tiktok is the most recent up-and-coming (or should I …
Election season is most certainly upon us. Over sixty-six million Americans have already cast their votes for the 2020 Presidential election, and many are quick to argue that this race has redefined American politics. What’s becoming increasingly clear, however, is the degree to which this election is redefining culture at large, not least of all popular culture. Influencer Efficacy in …
There’s no doubt that TikTok is rapidly changing how brands and publicists use social media marketing. This platform, which consists of short 15-60 second videos, covers about every topic you can imagine. You want to see people sing? Go to TikTok. You want to learn about the latest fashion trends? Go to TikTok. But what is relatively new is its …
Within just a few months, Coronavirus (more specifically referred to as Covid-19) has dominated the world; infecting people, putting business and our economy on hold, cutting back our face to face interactions & communication, and ultimately testing our strength and perseverance. With this drastic change in society, both people and businesses have had to find and navigate a new norm, …
Social Media started off as a tool for friends and family to stay in touch with one another. Now, it has rapidly expanded into a platform for PR, marketing, and advertising, with almost every industry participating. It has ultimately become the place to be seen and be heard. With that, there’s become a higher demand for companies, brands, and individuals …
