Now more than ever there feels like there is this added pressure to buy the people you care about most the “perfect” holiday gift. Heck, after what the year 2020 has been, everyone needs it. But how are you supposed to do that when it feels like everyone has been online shopping since last March? Haven’t they already bought all …
The holiday season is upon us! While Thanksgiving is typically hallmarked by large family gatherings, hometown friend reunions, and lots of hugs, this year has been (say it with me now!) unprecedented. The Centers for Disease Control and Prevention has urged Americans to rethink their holiday travel plans in light of recent COVID-19 spikes across the country, noting that even …
The anti-values of fast fashion have been drilled into our brains for decades now. Never repeat an outfit. Quantity over quality. Buy cheap and buy trendy. Online shopping only exacerbated the already troublesome habits instilled by the chain stores of the world, and now, social media has glamorized fast fasion on a whole new scale. The Social Media Rise of …
Back in May when the 2020 MET Gala was officially cancelled, I remembered looking forward to September. Everything we missed out on while quarantined — the designers, the interviews, the celebrity spectacle — would be reinstated via Fashion Month, but with the added excitement of COVID in the rearview. Wishful thinking, yes. Fashion Month clearly didn’t go on as scheduled. …
Over the past few weeks, a nationwide dialogue surrounding racial injustice and systemic racism has erupted, causing an unprecedented number of brands to speak out in support of the Black Lives Matter movement and to acknowledge the ways in which they can do better. AMP3 stands in solidarity with the Black community — we are actively listening and learning in …
This just in from the 2020 Bulldog Awards: AMP3 Picks Up Three Awards at Bulldog Reporter! The Bulldog Awards were established to honor “the most outstanding PR and Communications campaigns.” The awards program is judged exclusively by journalists, making them one-of-a-kind in the PR awards industry, and we could not be more thrilled. Best Arts and Entertainment Campaign Our LuminoCity …
Pride month is just around the corner. Although it might look a little different this year, that’s all the more reason to amp up the celebrations at home. Even without the parades and parties, it is still important to spend the month of June, and always, recognizing and celebrating the LGBTQ+ community. Luckily for us, brands like Fossil and Apple …
Within just a few months, Coronavirus (more specifically referred to as Covid-19) has dominated the world; infecting people, putting business and our economy on hold, cutting back our face to face interactions & communication, and ultimately testing our strength and perseverance. With this drastic change in society, both people and businesses have had to find and navigate a new norm, …
Garage, a Canadian-based clothing brand, came to AMP3 PR for help with their first-ever NYC Launch event. The event was built to showcase their new Holiday 2019 collection. AMP3 PR had just 3 weeks to conceptualize and execute this brand-right influencer event titled “After Midnight”. With over 300 stores across Canada, Garage is part of Groupe Dynamite, the global fashion retailer …
If you’ve been following fashion trends recently, you’re probably aware of the newest one: Sustainable Fashion. Sustainable fashion and ethical clothing are taking the fashion industry by storm; an industry that’s known for its toxicity both in the way clothes are made and in the disposal of their waste. Without realizing it, we’ve all been partaking in the consumption of …
