TENCEL™ , a premium textile brand under the Lenzing Group, has been a leading force in sustainable fashion and lifestyle. Derived from renewable wood sources, TENCEL™ fibers offer a range of features from sustainable production and biodegradability to long-lasting softness and enhanced breathability.
Wrangler, a global denim brand, came to AMP3 to help elevate their modern business unit (a small but growing sector for the brand). They wanted to focus our Fall seasonal efforts on building their relationship and business at department store, Nordstrom, with influencer initiatives specifically driving traffic towards the premium retailer.
LuminoCity Festival featured over 16 acres of spectacular, larger than life light and art installations for teens, parents, and families to enjoy. But beyond lights, there was also holiday shopping, food and drink, activities, and performances/shows.
For the Halloween 2019 season, AMP3 was brought on to promote Spirit Halloween, the largest Halloween retailer in North America.
Our task was to oversee the NYC-based media event, an influencer marketing campaign, and media opportunities (particularly those located in the NYC area).
Wrangler, a global denim brand, came to AMP3 to help elevate their modern business unit (a small but growing sector for the brand), starting with an exclusive collection launch at Fred Segal Sunset in Los Angeles and online, with approximately 1 month to execute the project.
New York City’s premier music festival, Governors Ball, returned for yet another year. From May 31 – June 2, the annual three-day festival was held on Randall’s Island and featured some of the music industry’s top-recording artists, as well as new and emerging musicians.
Brooklyn Candle Studio, a safe and eco-friendly candle line made from 100% soy wax and lead-free cotton core wicks primed with vegetable based wax, approached AMP3 looking to expand their reach through an Influencer Marketing Campaign & Traditional PR.
On March 15th, CAT FOOTWEAR released the INTRUDER in the U.S., an overbuilt, chunky sneaker inspired by Caterpillar’s bulldozing equipment. The challenge was to differentiate this shoe in a sea of brands following the “Ugly Dad Sneaker” trend, by creating authenticity, fashion credibility, and relevance to the Caterpillar brand story.
We were brought on to handle publicity for KL Polish by YouTuber @KathleenLights (2M on IG and 3.8M on YT). In addition to facilitating PR surrounding the new polish collections and the launch of a new hand cream, KL Polish wanted to expand their audience beyond Kathleen’s fanbase
DERMA E, a clean beauty brand focused on vegan, cruelty-free, skin care that’s rich in vitamins and botanicals, came to AMP3 to help tell their clean beauty story and plan, conceptualize, and execute a last minute NYC-based influencer event with just 1 month’s notice on a conservative budget.
