CASE STUDY: Fossil Group
Portfolio Brand Smartwatches
2019 IFA Launches: When AMP3 came on board as the PR agency for Fossil Group Portfolio Brands, our first initiative was handling the launch of 4 smartwatches at IFA - the consumer electronics trade show in Berlin. Michael Kors, Puma, Diesel, and Emporio Armani all launched their next generations of touchscreen smartwatches (for Puma, it was their first smartwatch ever), highlighting the Wear OS by Google™ and the Qualcomm® Snapdragon Wear™ 3100 technology platforms.
In the lead-up to IFA, AMP3 handled media outreach to various tech editors through embargoed launch press releases, IFA invitations, and appointment scheduling at the show. Post-IFA, AMP3 handled the retail launch announcements & press releases for all 6 smartwatches, as well as tech/lifestyle/fashion media outreach and distribution of product for in depth reviews and feature coverage. For Puma in particular, AMP3 also handled the production of a media launch event for their new sport smartwatch a few days before it launched at retail.
Featuring extended battery modes, more storage and memory, new speakers, etc., the IFA announcement garnered over 140 feature press placements in the US and over 1,000 press placements globally.
Secured placements/features in tech and news publications including Digital Trends, CNBC, The Verge, Engadget, Tom’s Guide, Yahoo Tech, CNET, Gizmodo, PC,
Won over 140 feature press placements in the U.S.
Including press release pick-up’s, U.S. press placements totaled over 800
US editor appointments increased 150% over the previous year - 20 in total
Total Feature Media Impressions: Over 18.7 billion
Won 3 awards for new Puma Smartwatch Awarded “Best of IFA” by Geekspin, Android Central, and Gear Diary (all US-based Magazines)
Total Impressions: Over 19.6 Billion Impressions