CASE STUDY: Wrangler
IN STORE EVENT AND NATION-WIDE
Wrangler, a global denim brand, came to AMP3 to help elevate their modern business unit (a small but growing sector for the brand). They wanted to focus our Fall seasonal efforts on building their relationship and business at department store, Nordstrom, with influencer initiatives specifically driving traffic towards the premium retailer.
For the Fall season, Wrangler was interested in raising awareness with consumers about their presence at Nordstrom, a new retail partnership, and further establishing their relationship with the key retailer. Wrangler turned to AMP3 to create a multi-faceted plan, bringing together media outreach, in-store events, and influencer marketing to amplify this new partnership.
On November 8th, in conjunction with the launch of Nordstrom’s first ever NYC Flagship store, Wrangler hosted an in-store influencer event to celebrate their Fall collection sold in-store and online. As part of the event, AMP3 secured nearly 40 unpaid influencers to attend, capture content, and get gifted jean jackets customized with denim lasering. To amplify the experience, while shopping – influencers were treated to holiday mocktails, snacks, and instagrammable moments.
AMP3 also organized a range of influencers from around the country to share their favorite pieces from Wrangler’s Fall collection at Nordstrom throughout the holiday season. Focusing on strengthening Wrangler’s Modern Men’s division, AMP3 activated male influencers with a range of personal styles to share their take on the Wrangler look. Because our data shows that men’s sales at Nordstrom tend to come from women shopping for the men in their lives, we also activated influencer couples to share their “his and her” looks and target women who shop for their Husband or Boyfriend.
To round out the campaign, we also pitched key lifestyle media regarding the modern collection available on Nordstrom.com and were able to secure earned placements with several fashion media outlets driving click-through to shop the assortment.
IN STORE EVENT RESULTS
38 unpaid influencers received custom lasered jackets & covered on their social!
Great content creation driving swipe-up links and click-through to key retailer
Influencer reach continues far beyond the event due to the personal nature of the customizations which included their IG handles, personal matras and loved ones (they continue to post & tag the brand)!
Total Reach: 3,943,900
PAID INFLUENCER CAMPAIGN RESULTS
10 Male Influencers and 2 Couples highlighted key styles at Nordstrom. Focus of influencer campaign was directed towards mens product while couples were targeted to women shopping for their significant other.
Featured both In-Feed posts and Instagram Stories with Swipe-Up Links
Total Engagement: 6,365,098
EARNED MEDIA RESULTS
Top Fall Media Coverage linking Directly to the collection on Nordstrom.com