CASE STUDY: FOREO
INNOVATIVE SWEDISH BEAUTY TECH BRAND
FOREO is the Swedish beauty tech brand behind the cult favorite cleansing device range, LUNA.
AMP3 was brought onboard just as the brand was launching their first ever microcurrent device, BEAR. FOREO tasked AMP3 with building buzz, getting review coverage, and most importantly securing pieces that compared the BEAR to other microcurrent devices on the market. FOREO was so confident in their product, they wanted AMP3 to position the outreach in a way that would encourage editors to test out the BEAR and their competitor, NuFace, side by side.
Quickly diving in, AMP3 facilitated the seeding of over 20 devices to top tier media outlets such as: Wired, Teen VOGUE, The Cut, E! News, Fast Company, Real Simple, Glamour, Women’s Health, Elle, StyleCaster, Allure, US Weekly, Byrdie Beauty, and more.
The launch received top tier coverage. Most notably, some headlines from key outlets directly compared the BEAR to the popular competitor NuFace – a major KPI for the brand.
AMP3 secured coverage around the BEAR from most of the top tier beauty and lifestyle outlets, ranging from full reviews, comparisons, roundups, and social media video segments.
Top hits include Glamour, Marie Claire, PureWow, Real Simple, Who What Wear, Byrdie Beauty, Forbes, Allure, The Zoe Report, Bustle, HypeBae, and many more.
US Weekly and Purewow wrote pieces with headlines directly comparing the BEAR to the NuFace (positively), which was a big get for the brand.
Since the BEAR Launch, AMP3 has taken an always-on PR approach for the brand, consistently winning coverage in top tier outlets.
In the first 6 months, we've garnered over 350 placements, totaling over 34 Billion Impressions