The power of Influencer marketing has risen, becoming an effective method of growing your brand, generating traffic and increasing sales. Utilizing an influencer marketing campaign is a change from traditional marketing campaigns as it allows businesses to collaborate with influential individuals inside and outside their industry to produce and share content that will transcend their audience. Here are some of …
My Experience as an AMP3 PR Intern
Ever since I was 12-years-old, I’ve had the dream of working in fashion and lifestyle through the communications industry. Whether it was in a PR agency, a fashion publication, or an in-house communications department, I knew 100 percent that’s what I wanted in my future. Over the years, I followed fashion magazines, social media influencers, and held numerous journalism internships, …
Social Media Pitching: Should It Be Done?
As we’ve discussed before, pitching is the key to developing relationships with the media, whether your trying to draw first-time attention to a brand or promote a new story from an existing one. Today, pitching typically happens through emails, when public relations practitioners reach out directly to media contacts at magazines, newspapers, broadcast stations, online publications, and more. Sometimes you’re …
Summer in the City: Shoes, Shoes, Shoes
If you are at all familiar with New York City, you know there’s a lot of walking involved. You can always take the subway, a bus, a Via or a taxi, but let’s be honest, sometimes dealing with commuting pedestrians and city traffic is just not worth the hassle. Plus, we believe here at AMP3 that the best way to …
So you’re ready to hire a PR agency – Here is our PR Client 101
Once you’ve come to the conclusion that your business could benefit from the services of a Public Relations firm, your next task is to go about finding the right PR firm for you. Below are some of the most common questions we get from potential clients considering our publicity services. What is a Realistic Timeframe to Expect Results? PR agencies …
Recap: Moschino X Mollino Summer Shopping Events
This past week, AMP3 Public Relations celebrated the launch of our client Moschino’s latest collection, Moschino x Mollino, with shopping events in both NYC & LA. The events took place at the SoHo store in NYC on July 25th and the West Hollywood location on July 28th. The Mollino collection is inspired by archived erotic photographs taken by famed Italian …
RECAP: 2nd Annual CAMP3 Boot Camp
On Thursday, July 19th, the AMP3 PR team hosted a group of eager college students from around the New York City area to attend our second annual CAMP3 PR boot camp. Attending students were studying PR, marketing, and communications, and ranged from freshmen to seniors in college. CAMP3 was designed to enhance their previous skills and knowledge in those fields …
Influencer Insider: Lauren Meyer
We’re back with another featured AMP3 Influencer Insider! Meet Lauren Meyer, a lifestyle blogger that focuses on the best kind of style– the affordable kind! Lauren (@_lomeyer_) made our list of the Top 10 Fashion Influencers of 2018. We love her style and the fact that she goes the extra mile to create looks that are accessible to all. Missed …
How to make the most out of your PR campaign
PR is a great tool for professionals that provides an invaluable way of getting your brand out there and getting recognition for the incredible things that your company is doing. However, to increase your social media impressions and get the best return on investment (ROI) that PR can provide through media and publicity, you need to have a few key …
Media Relations and the Importance of Pitching
In public relations, we all know that media relations are at the heart of communication between clients and the public. Without the media, both traditional and digital, the relationships built by PR between clients and the public would be almost non-existent. So undoubtedly, media relations are highly important, but that does not mean that it’s quick and easy to succeed …