The fashion industry tends to be a somewhat one-sided world to take part in, no matter what your involvement is. For consumers the selection of apparel available is almost exclusively for women. And in terms of employees of the industry, you guessed it, mostly women. It’s a common stereotype to think that only women work in fashion. But why is …
The whole agency is still reeling from the excitement from New York Fashion Week. The ground-breaking street style, the glittering star-studded front rows, and of course the main event itself – the new Spring 2019 season! Every season we exclaim that the designers have outdone themselves and the new season really is the best of the best… and this season …
Influencer Endorsed Beauty Products It’s no secret that celebrities have been influencing our fashion and beauty buys from the second they opened their social media accounts. We know it. The celebs know it. And the brands know it. But conventional celebrities (your actors, singers, socialites, reality TV stars) aren’t the only ones who have an impact in what we buy …
With the end of summer comes the beginning of PSL (Pumpkin Spice Latte) season, I for one am glad that wearing white jeans is not an option anymore because when I put my white jeans away after Labor Day I also stashed the stress of trying to keep them spotless. More exciting though is the prospect of what lies ahead. …
Independent Fashion continues to thrive at the Nolcha Shows at NYFW; the destination for discovering fresh designs during fashion week On September 6th, the Nolcha Shows at New York Fashion Week hosted 6 designer runway shows for the Spring/Summer 2019 season at West Edge NYC. The platform remains the go-to launch pad for indie brands, offering a turnkey solution for prominent positioning …
The power of Influencer marketing has risen, becoming an effective method of growing your brand, generating traffic and increasing sales. Utilizing an influencer marketing campaign is a change from traditional marketing campaigns as it allows businesses to collaborate with influential individuals inside and outside their industry to produce and share content that will transcend their audience. Here are some of …
Ever since I was 12-years-old, I’ve had the dream of working in fashion and lifestyle through the communications industry. Whether it was in a PR agency, a fashion publication, or an in-house communications department, I knew 100 percent that’s what I wanted in my future. Over the years, I followed fashion magazines, social media influencers, and held numerous journalism internships, …
As we’ve discussed before, pitching is the key to developing relationships with the media, whether your trying to draw first-time attention to a brand or promote a new story from an existing one. Today, pitching typically happens through emails, when public relations practitioners reach out directly to media contacts at magazines, newspapers, broadcast stations, online publications, and more. Sometimes you’re …
If you are at all familiar with New York City, you know there’s a lot of walking involved. You can always take the subway, a bus, a Via or a taxi, but let’s be honest, sometimes dealing with commuting pedestrians and city traffic is just not worth the hassle. Plus, we believe here at AMP3 that the best way to …
Once you’ve come to the conclusion that your business could benefit from the services of a Public Relations firm, your next task is to go about finding the right PR firm for you. Below are some of the most common questions we get from potential clients considering our publicity services. What is a Realistic Timeframe to Expect Results? PR agencies …
