Betty Confidential

AMP3’s Grammy Recap on BettyConfidential.com

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Last night marked the 51st Annual Grammy Awards, and music-fanatic turned partner publicist at AMP3, Alyson Campbell, has a full roundup of the evening’s hits and misses over at BettyConfidential.com. From M.I.A.’s belly to Rihanna and Chris Brown being M.I.A, and Carrie Underwood’s legs to Katy Perry’s shoes, you can read the full write-up here.

Why the Girl Scouts Need to Move Their Delicious Cookie Sales Initiatives Online

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Full Disclosure: I was a Brownie for about 2 years.  Granted, I was a member of Troop 666 (no kidding), and I was a bit of a rebel in organizing an after-school revolt against the uninspired mothers that thought Munchkins were the appropriate snack for EVERY SINGLE TROOP MEETING (my little napkin petition had plenty of crayon signatures from like-minded …

Kim Cameron

Join Kim Cameron and the Side FX Band on March 5th, 2009, at Blues Alley

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Washington DC singer Kim Cameron (of the Side FX band) will be performing two sets at the legendary Blues Alley jazz club on Thursday, March 5th (8pm and 10pm). The show will feature original songs from their debut album, “Contradictions,” which is available on iTunes and Amazon. For more info on the venue and to buy tickets, visit www.BluesAlley.com RSVP …

Real Or Not, DABA is the Wrong Outlet For Commiserating

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DABA, Dating A Banker Anonymous, is either evil genius, or evil garbage.  Questions have been raised as to the truthfulness of the site (are there really girls so shallow that they have to complain about not being able to spend as much of their boyfriend’s/husband’s money?).  Given the fact that the site explicitly states “all stories sent will be infused …

Relationships DO Matter Most in Media Relations

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I stumbled across a blog entry written by David Mullen titled “Relationships Don’t Matter Most in Media Relations.”  Though it’s well-written, thoughtful, and educated, I’ll beg to differ with his notion that building relationships shouldn’t be the top priority of PR professionals. Mullen’s first argument is that many people on the agency side of Public Relations deal with a number …

When Super Bowl Ads Are So Wrong They’re Right (But Are They?)

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A couple weeks ago I addressed the matter of the Burger King Whopper Sacrifice, and how it positioned itself to be an incredibly successful campaign regardless of the public’s actual response to the ad.   This week, PETA has made public their Super Bowl ad that was refused by NBC, as the “suggestive” nature of the advertisement proved to be …

In a Tough Market, Burger King Proves Why PR Should Never Be Sacrificed

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None of my Facebook friends de-friended me for a fraction of a Whopper (though, like my AMP3 colleague, I have been awkwardly de-friended before, just never for beef).  But according to the stats, over 230,000 “friends” were “sacrificed” via the most recent Facebook App web-campaign, where by axing 10 friends from your account could get you a voucher (mailed to …

Snuggies, and How They Inadvertently Proved Anything is Possible

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Whether you recognize them by name or by sight, Snuggies are a commercial albatross around our necks (or TVs, rather).  As Time points out, you’ve almost certainly seen the commercials for them, and there are those of you that are actually buying them. An entire retail enterprise is being made out of the concept that blankets aren’t convenient enough for …

What Do We Do Now?! Dealing with Fortune 500 Layoffs

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AT&T is slated to layoff 12,000 workers in the upcoming year; a bittersweet irony coming from the company whose warm and good-natured slogan used to be “Reach out and touch someone.” Layoffs are everywhere, an unavoidable topic du jour (and most likely a topic du demain, as well) and the media industry is far from immune. On Twitter, one of the Tweeps I …