In public relations, we all know that media relations are at the heart of communication between clients and the public. Without the media, both traditional and digital, the relationships built by PR between clients and the public would be almost non-existent. So undoubtedly, media relations are highly important, but that does not mean that it’s quick and easy to succeed …
Following the success of our inaugural PR boot camp last Summer, we’re excited to announce the return of our second annual “CAMP3” PR Boot Camp! Designed to mentor college students in the New York City area, who are interested in PR, marketing, and communications, this “give-back” program will introduce students to the real world of fashion and lifestyle PR. The …
Digital, digital, digital. A word we hear every day, everywhere we go. It feels like the majority of organizations, people, and products all have some connection to the internet, whether it be through media outlets, personal social media accounts, or websites for companies of various size. The digital world is so vast, nearly anything is possible. So how should we best utilize our digital opportunities for our most successful results? Like the Internet, that question has a wide range of answers. However, from a public relations perspective, we can help narrow that down for you.
Instagram is arguably one of the hottest social media platforms at the moment. It’s a space for companies, people, brands, and more to interact with a tailored audience…or even the whole world. While there is positivity in Instagram’s size, it does not necessarily have a leveled playing field.
Now that we’re well into the Fall season, looking back to New York Fashion Week shows can help us to become excited all over again about of our favorite looks from the runways and get some fresh inspiration. NY Fashion Week set the tone for the styles, fads, and trends that have been oh-so loved in our closets all season …
It’s finally starting to feel a bit like Fall here in NYC, so it feels like we can now start to talk about Fall Fashion (better late then never). Coats, a basic for any Fall season, are always a must have that we just can’t get enough of! Here are some of our favorite Fall coat styles that are a …
Sometimes we all need a little escape. Whether it be a girls’ trip, a quick vacay with the family, or just some time to yourself; everyone needs a getaway once in a while! We’re cluing you in on our Top 3 Getaway Hotels in 3 East Coast cities that will WOW you and give you the getaway you so desperately …
When you’re traveling, whether it be a week-long getaway or a weekend excursion, we always recommend keeping your suitcase as no-nonsense as possible, and that includes your beauty bag. If you’re spending time on an airplane or long hours in a car, you want your beauty routine to be easier than getting through baggage claim or reading a map. Here …
Let’s face it, pitching is not a simple task, and getting noticed is not always guaranteed. Pitching is one of the most essential skills every public relations professional should know how to do, but it can take time before you’re able to finesse a pitch in a way that guarantees media interest. At its most basic level, a …
