We have all witnessed the popularity of TikTok skyrocket since the beginning of the pandemic and there are no signs the social media app will lose relevancy anytime soon. Some experts say TikTok is so saturated with content that a wide number of users are considering it the modern-day search engine. Although it is a controversial opinion across generations, there …
Over the last month, many Instagram users have noticed a shift in Instagram’s algorithm, especially those who are content creators. In light of these platform updates, we’ll be exploring some of the new updates and what they mean for brands. The 2022 Instagram Algorithm Update Includes: Pinned posts (reel and carousel) All video content will be posted as a reel …
Whether you are a native New Yorker or visiting the Big Apple for the first time, there are plenty of sites to see and activities to experience. With summer in full swing, the 5 boroughs are bustling with events for people of all ages to enjoy. Here are our top ten most exciting things to do in NYC this summer: …
Over the years, social media has grown exponentially and has become an indispensable part of our everyday lives. While this growth has led to successful marketing across platforms, it has also spurred an increase in content production, generating an excess of content. Because of the massive amount of content now available, it has become increasingly challenging to stand out online …
What is Affiliate Marketing? Affiliate Marketing is the process by which a publisher or content creator earns a commission for plugging, marketing, and most importantly linking to a brand’s products. Any publisher (also known as an affiliate) can search affiliate databases for products they enjoy, and then by using a dedicated affiliate link, can promote that product and earn a …
It’s easy to argue that holiday time is the best time of the year: especially after the year we’ve all had. Between trying out new baked good recipes to spending quality time with family and friends, holiday time never fails to put a smile on everyone’s face. With this being said, there is always one thing many of us look …
Growing your social media organically is vital when establishing an online presence. It requires consistent engagement with your target audiences over time. Eventually, with patience and commitment, you’ll begin to see your social channels grow. But sometimes, your brand may need an extra “oomph” to get the ball rolling a bit faster. That “oomph” could be paid social media marketing. …
Miguel, Bon Iver, Jorja Smith Helped Craft Installations for Undercurrent: an immersive audiovisual experience focusing on the current crisis of climate change This exciting pop-up exhibit, located at The Jefferson in Brooklyn, New York, has been deemed the first of its kind. Undercurrent is an immersive experience putting music at the forefront, with over 60,000 square feet of interactive installations …
Having a solid social media marketing strategy is more critical than ever. With the average user spending a whopping 2.5 hours on social media a day, there is a massive opportunity for companies to amplify their messages and strengthen PR efforts. Traditionally, press releases have been shared through news outlets, emails, and company websites, but now businesses can use social …
While some took advantage of having way too much downtime to do something productive like learn a new language or take on a new skill, I spent the better part of the time fantasizing about my next getaway. I mean, how can you not?! Slashed airfares and dirt cheap hotel rooms made it quite intriguing….but the problem wasn’t whether to …
