The holiday season is upon us! While Thanksgiving is typically hallmarked by large family gatherings, hometown friend reunions, and lots of hugs, this year has been (say it with me now!) unprecedented. The Centers for Disease Control and Prevention has urged Americans to rethink their holiday travel plans in light of recent COVID-19 spikes across the country, noting that even …
Socially Conscious Stocking Stuffers
In the spirit of the upcoming holidays, I encourage you to opt for a socially conscious stocking stuffer or two. Check off even the toughest to shop for on your list, and do so knowing you’re contributing to the fulfilment of someone’s biggest dreams.
Going The Extra Mile: How Brands Can’t Just Get By on Their Products Alone
It’s 2020 and let’s face it, a lot has changed. Whether you are trying out a new exercise program, or spending more time at home than usual, everyone’s routing is not what it used to be. Similar to how we as human beings have adapted, companies and brands, both small and large, have had to do the same thing. Shocking, …
Voter Efficacy: The Ultimate 2020 Trend
Election season is most certainly upon us. Over sixty-six million Americans have already cast their votes for the 2020 Presidential election, and many are quick to argue that this race has redefined American politics. What’s becoming increasingly clear, however, is the degree to which this election is redefining culture at large, not least of all popular culture. Influencer Efficacy in …
What To Do When It Feels Like There’s Nothing To Do: NYC COVID Edition
Let’s be honest, the COVID-19 pandemic has taken a lot from us. It has taken birthday celebrations, anniversaries, baby showers and so much more. But with this being said, it hasn’t taken everything. There are so many things you can still do with friends and family: the key is you just have to get creative! Especially in New York City, …
From Fast Fashion to Sustainable Style
The anti-values of fast fashion have been drilled into our brains for decades now. Never repeat an outfit. Quantity over quality. Buy cheap and buy trendy. Online shopping only exacerbated the already troublesome habits instilled by the chain stores of the world, and now, social media has glamorized fast fasion on a whole new scale. The Social Media Rise of …
New Product Alert! FOREO Just Dropped the BEAR and BEAR Mini and It’s All the Rage
What do skincare and a Swedish tech brand have in common? Well, to the naked eye, probably not much! But there is one company revolutionizing the beauty tech field: FOREO. And they just dropped one of the coolest products. EVER. Who is FOREO? FOREO, is a Swedish, award winning tech brand that was founded in 2013, and is also an …
New York Fashion Month: Reimagined Runways & Unconventional Audiences
Back in May when the 2020 MET Gala was officially cancelled, I remembered looking forward to September. Everything we missed out on while quarantined — the designers, the interviews, the celebrity spectacle — would be reinstated via Fashion Month, but with the added excitement of COVID in the rearview. Wishful thinking, yes. Fashion Month clearly didn’t go on as scheduled. …
How TikTok is Becoming the Next Big PR Tool
There’s no doubt that TikTok is rapidly changing how brands and publicists use social media marketing. This platform, which consists of short 15-60 second videos, covers about every topic you can imagine. You want to see people sing? Go to TikTok. You want to learn about the latest fashion trends? Go to TikTok. But what is relatively new is its …
Quarantine Brings Heightened Self Awareness & Trendy Skincare
The last six months with COVID-19 have forced us into a strange new normal. With limited physical interactions, the perceptions of our individual appearances are becoming increasingly apparent. This level of self awareness has changed how we view ourselves, how we take care of ourselves, and even types of beauty products that we buy. While it’s true that our personal …