Back in May when the 2020 MET Gala was officially cancelled, I remembered looking forward to September. Everything we missed out on while quarantined — the designers, the interviews, the celebrity spectacle — would be reinstated via Fashion Month, but with the added excitement of COVID in the rearview. Wishful thinking, yes. Fashion Month clearly didn’t go on as scheduled. …
There’s no doubt that TikTok is rapidly changing how brands and publicists use social media marketing. This platform, which consists of short 15-60 second videos, covers about every topic you can imagine. You want to see people sing? Go to TikTok. You want to learn about the latest fashion trends? Go to TikTok. But what is relatively new is its …
The last six months with COVID-19 have forced us into a strange new normal. With limited physical interactions, the perceptions of our individual appearances are becoming increasingly apparent. This level of self awareness has changed how we view ourselves, how we take care of ourselves, and even types of beauty products that we buy. While it’s true that our personal …
Last week, AMP3 held its annual CAMP3 summer PR bootcamp, virtually! With 45 campers in attendance, four guest speakers and the entire AMP3 team on board, we successfully zoomed through the event (no pun intended) and were so thrilled to provide an opportunity for students during these uncertain times. It was a refreshing reminder that there are still many ways …
AMP3 is thrilled to announce that its annual PR boot camp program, CAMP3, will be returning this year, but with a special twist: virtually! This complimentary fashion and beauty PR camp is usually hosted at our NYC office, but it is crucial that we are able to provide this learning opportunity for PR students amidst the COVID-19 pandemic. Offering the …
Over the past few weeks, a nationwide dialogue surrounding racial injustice and systemic racism has erupted, causing an unprecedented number of brands to speak out in support of the Black Lives Matter movement and to acknowledge the ways in which they can do better. AMP3 stands in solidarity with the Black community — we are actively listening and learning in …
This just in from the 2020 Bulldog Awards: AMP3 Picks Up Three Awards at Bulldog Reporter! The Bulldog Awards were established to honor “the most outstanding PR and Communications campaigns.” The awards program is judged exclusively by journalists, making them one-of-a-kind in the PR awards industry, and we could not be more thrilled. Best Arts and Entertainment Campaign Our LuminoCity …
Pride month is just around the corner. Although it might look a little different this year, that’s all the more reason to amp up the celebrations at home. Even without the parades and parties, it is still important to spend the month of June, and always, recognizing and celebrating the LGBTQ+ community. Luckily for us, brands like Fossil and Apple …
Within just a few months, Coronavirus (more specifically referred to as Covid-19) has dominated the world; infecting people, putting business and our economy on hold, cutting back our face to face interactions & communication, and ultimately testing our strength and perseverance. With this drastic change in society, both people and businesses have had to find and navigate a new norm, …
