The fashion industry tends to be a somewhat one-sided world to take part in, no matter what your involvement is. For consumers the selection of apparel available is almost exclusively for women. And in terms of employees of the industry, you guessed it, mostly women. It’s a common stereotype to think that only women work in fashion. But why is …
With the end of summer comes the beginning of PSL (Pumpkin Spice Latte) season, I for one am glad that wearing white jeans is not an option anymore because when I put my white jeans away after Labor Day I also stashed the stress of trying to keep them spotless. More exciting though is the prospect of what lies ahead. …
Independent Fashion continues to thrive at the Nolcha Shows at NYFW; the destination for discovering fresh designs during fashion week On September 6th, the Nolcha Shows at New York Fashion Week hosted 6 designer runway shows for the Spring/Summer 2019 season at West Edge NYC. The platform remains the go-to launch pad for indie brands, offering a turnkey solution for prominent positioning …
Ever since I was 12-years-old, I’ve had the dream of working in fashion and lifestyle through the communications industry. Whether it was in a PR agency, a fashion publication, or an in-house communications department, I knew 100 percent that’s what I wanted in my future. Over the years, I followed fashion magazines, social media influencers, and held numerous journalism internships, …
As we’ve discussed before, pitching is the key to developing relationships with the media, whether your trying to draw first-time attention to a brand or promote a new story from an existing one. Today, pitching typically happens through emails, when public relations practitioners reach out directly to media contacts at magazines, newspapers, broadcast stations, online publications, and more. Sometimes you’re …
On Thursday, July 19th, the AMP3 PR team hosted a group of eager college students from around the New York City area to attend our second annual CAMP3 PR boot camp. Attending students were studying PR, marketing, and communications, and ranged from freshmen to seniors in college. CAMP3 was designed to enhance their previous skills and knowledge in those fields …
In public relations, we all know that media relations are at the heart of communication between clients and the public. Without the media, both traditional and digital, the relationships built by PR between clients and the public would be almost non-existent. So undoubtedly, media relations are highly important, but that does not mean that it’s quick and easy to succeed …
Following the success of our inaugural PR boot camp last Summer, we’re excited to announce the return of our second annual “CAMP3” PR Boot Camp! Designed to mentor college students in the New York City area, who are interested in PR, marketing, and communications, this “give-back” program will introduce students to the real world of fashion and lifestyle PR. The …
Digital, digital, digital. A word we hear every day, everywhere we go. It feels like the majority of organizations, people, and products all have some connection to the internet, whether it be through media outlets, personal social media accounts, or websites for companies of various size. The digital world is so vast, nearly anything is possible. So how should we best utilize our digital opportunities for our most successful results? Like the Internet, that question has a wide range of answers. However, from a public relations perspective, we can help narrow that down for you.
Instagram is arguably one of the hottest social media platforms at the moment. It’s a space for companies, people, brands, and more to interact with a tailored audience…or even the whole world. While there is positivity in Instagram’s size, it does not necessarily have a leveled playing field.
