I realized on a recent trip to Florida that most people don’t really understand the function of Public Relations. This came about as I had to explain my job as a publicist to some elderly companions celebrating my great-uncle’s 85th birthday. The quick answer I generally give is, “I help people with something to promote promote it.” That’s actually a …
There is no doubt that Twitter is quickly becoming the premiere Social Media tool (of both casual users and and the media elite). It’s incredibly useful with respect to media and public relations, as you can keep track of who is where and working on what. It’s the nature of Web 2.0. But like most fads (slap bracelets, leisure suits, …
Despite the fact that we have an ever-growing number of blogs inundating the internet every day, are these blogs losing their potency? It would make sense that in a Web 2.0 world where everyone has the capacity to post their thoughts online (and/or claim expert status), no niche is left unfilled and we’re bordering on redundancy. Much like public relations, …
Microblogging is all the rage. People are so interested in everyone else’s business, but rather than taking the time out to express genuine concern, or allot the amount of time necessary to form valid, cogent opinions, we want to be flippant, hear a sound bite, and pass judgment. I’ve recently been introduced to the treasure trove that is FMyLife.com, where …
