There is no doubt that Twitter is quickly becoming the premiere Social Media tool (of both casual users and and the media elite). It’s incredibly useful with respect to media and public relations, as you can keep track of who is where and working on what. It’s the nature of Web 2.0. But like most fads (slap bracelets, leisure suits, …
Is it Possible that We’ve Exhausted the Blogosphere?
Despite the fact that we have an ever-growing number of blogs inundating the internet every day, are these blogs losing their potency? It would make sense that in a Web 2.0 world where everyone has the capacity to post their thoughts online (and/or claim expert status), no niche is left unfilled and we’re bordering on redundancy. Much like public relations, …
Suffering in Smudged Silence
The media industry is changing (not to mention the social media marketing industry), and some of our heartiest newspaper stock are folding in ways that can only be described as “frighteningly fast.” The culprit, it seems, would be the proliferation of smart phones and other devices that can access the Internet in a portable capacity. We can even evade annoying …