There is no doubt that Twitter is quickly becoming the premiere Social Media tool (of both casual users and and the media elite). It’s incredibly useful with respect to media and public relations, as you can keep track of who is where and working on what. It’s the nature of Web 2.0.
But like most fads (slap bracelets, leisure suits, fanny packs and more….)–if Twitter is just a fad–after a astronomical rise to fame and use (or wear), there’s often a backlash that comes with such over-exposure.
From my little lifestyle PR pedestal, I like to keep watch over what people in other industries (and related industries) are chattering about, and how I can constructively introduce myself into the conversation. But it seems, as innocent as my contentual (and yes, I fully acknowledge that’s a made up word) grazing is, others are no so innocuous.
In an article posted on Twine.com, there is an interesting take on whether or not Twitter can “survive what is about to happen to it.” But what is about to happen to it? And why?
Well, the “what” seems to deal mostly with Twitter’s growing popularity amongst “mainstream consumers” and how, with it’s growing popularity, other outlets on the internet are going to push to incorporate Twitter into their services or site.
Now, Twitter is no doubt a great way to make connections. New York public relations is all about networking, and so is Twitter, but it seems that playing the game could also cost you the came?
Well, a few of the noted ways in which people are starting to misuse and abuse Twitter, though seemingly harmless, are as follows:
Hypertweeting: People don’t necessarily care about what you ate for breakfast (or lunch), but they might be interested in knowing about a great new tech client’s launch PR campaign. Personally, I’m not a fan of someone launching 18 consecutive tweets so that my “FriendFeed” is compiled of one person’s musings.
Hashtag Spam: Any topic that’s popular usually winds up with a hashtag so people can follow the conversation around it. However, often times marketers or advertisers will latch onto this and start spamming with self-indulgent ads rather than information.
There are certainly more ways that people can burn Twitter (and its users out), but those are two biggies that seem to most directly affect social media marketing and lifestyle pr, both of which I track.
The article goes on further to note ways in which people can filter their Twitter accounts and make their tweets more effective. It’s some very good reading if you have the time, and if you didn’t catch the link up top, check out “Can Twitter Survive What is About to Happen to It?”
At the end of the day, Twitter is, at least for now, a force to be reckoned with. So my best advice is do your research, learn how to optimize your time spent on Twitter, and follow at least a couple people that make you laugh (I recommend @michaelianblack and @cwalken).
*Thanks to Nova Spivack for the great blog-sparking article!
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