Brooklyn Candle Studio, a safe and eco-friendly candle line made from 100% soy wax and lead-free cotton core wicks primed with vegetable based wax, approached AMP3 looking to expand their reach through an Influencer Marketing Campaign & Traditional PR.
On March 15th, CAT FOOTWEAR released the INTRUDER in the U.S., an overbuilt, chunky sneaker inspired by Caterpillar’s bulldozing equipment. The challenge was to differentiate this shoe in a sea of brands following the “Ugly Dad Sneaker” trend, by creating authenticity, fashion credibility, and relevance to the Caterpillar brand story.
We were brought on to handle publicity for KL Polish by YouTuber @KathleenLights (2M on IG and 3.8M on YT). In addition to facilitating PR surrounding the new polish collections and the launch of a new hand cream, KL Polish wanted to expand their audience beyond Kathleen’s fanbase
DERMA E, a clean beauty brand focused on vegan, cruelty-free, skin care that’s rich in vitamins and botanicals, came to AMP3 to help tell their clean beauty story and plan, conceptualize, and execute a last minute NYC-based influencer event with just 1 month’s notice on a conservative budget.
Global sourcing and manufacturing leader, Uniti Fashion, came to AMP3 with the task of launching its first ever consumer-facing brand: CR7 Denim. It didn’t hurt that the line was by none other than Cristiano Ronaldo, also known as an international soccer star and the most followed male celebrity on social media with over 296 Million followers worldwide.
SPARK PRETTY, a virtual vintage e-tailer specializing in all things from the 80s & 90s including apparel, accessories and toys, first came to us with the concept of taking their online shop into the real world with a pop-up store just in time for the holidays.
Fashion/Tech startup, D’Marie, is a social media analytics company and the first company to assign a dollar value to social media influencers’ portfolios (bloggers, models, style stars, celebrities, etc). This new tool makes it easier for brands & agencies to determine the ROI on deals with influencers (and conversely makes it easier for influencers to understand their true value per post), creating a ranking system that puts everyone on an even playing field for campaign negotiation.
We were brought on to handle publicity for KEF America. In addition to facilitating PR surrounding their new product launches, KEF also wanted to expand their audience beyond just audiophiles; reaching the greater lifestyle community that simply enjoys great looking equipment and stellar sound, without needing to know all of the technical details.
Blazetrak is a digital platform that connects aspiring talent with established celebrity talent for real life opportunities. It is quickly changing the way talent is discovered and developed in the music business.
Elline Surianello, Founder of LeMetric Hair Center Inc., came to AMP3 PR to get her salon more exposure, and to expand its image beyond a simple brick-and-mortar shop. The salon is exclusively dedicated to women with hair loss, and Elline herself has been suffering from androgenetic alopecia since her early teenage years.
