I read online (and therefore it must be true) that the economic downturn is causing us, as a society, to get fat. Stress-eating, lower food budgets (which means people spend their money on non-perishables, like Rice-A-Roni and Spaghettios instead of fresh fruits and vegetables), and more time sulking in the recession (versus exercising) are all factors that have led to …

In no particular order: ·      Christian Bale verbally assaults someone on the set of the new “Terminator” movie ·      Chris Brown was booked for beating his girlfriend, Rihanna ·      Michael Phelps had pictures of him smoking from a bong taken, and admitted to “irresponsible actions” ·      Alex Rodriguez, the Yankees golden boy, allegedly took steroids in 2003 ·      Roberto Alomar, …

Full Disclosure: I was a Brownie for about 2 years.  Granted, I was a member of Troop 666 (no kidding), and I was a bit of a rebel in organizing an after-school revolt against the uninspired mothers that thought Munchkins were the appropriate snack for EVERY SINGLE TROOP MEETING (my little napkin petition had plenty of crayon signatures from like-minded …

DABA, Dating A Banker Anonymous, is either evil genius, or evil garbage.  Questions have been raised as to the truthfulness of the site (are there really girls so shallow that they have to complain about not being able to spend as much of their boyfriend’s/husband’s money?).  Given the fact that the site explicitly states “all stories sent will be infused …

I stumbled across a blog entry written by David Mullen titled “Relationships Don’t Matter Most in Media Relations.”  Though it’s well-written, thoughtful, and educated, I’ll beg to differ with his notion that building relationships shouldn’t be the top priority of PR professionals. Mullen’s first argument is that many people on the agency side of Public Relations deal with a number …

A couple weeks ago I addressed the matter of the Burger King Whopper Sacrifice, and how it positioned itself to be an incredibly successful campaign regardless of the public’s actual response to the ad.   This week, PETA has made public their Super Bowl ad that was refused by NBC, as the “suggestive” nature of the advertisement proved to be …

My recollection, with respect to social networks, only goes as far back as Friendster.  I was in college, and I had a housemate who I loved dearly, but spent a very good portion of her waking hours giggling in the room next to mine, laughing at all her Friendster friends. The following year, MySpace came onto my radar, and I …

None of my Facebook friends de-friended me for a fraction of a Whopper (though, like my AMP3 colleague, I have been awkwardly de-friended before, just never for beef).  But according to the stats, over 230,000 “friends” were “sacrificed” via the most recent Facebook App web-campaign, where by axing 10 friends from your account could get you a voucher (mailed to …

AT&T is slated to layoff 12,000 workers in the upcoming year; a bittersweet irony coming from the company whose warm and good-natured slogan used to be “Reach out and touch someone.” Layoffs are everywhere, an unavoidable topic du jour (and most likely a topic du demain, as well) and the media industry is far from immune. On Twitter, one of the Tweeps I …