What is the Reasoning Behind a Re-Brand When Your Original Brand Was Clearly Better?

AMP3 Public RelationsUncategorized Leave a Comment

I’m no marketing wiz.  I’m just someone who’s observant and can (tries to, at least) make logical deductions.  That said, I read an interesting article at Consumerist today about the backlash Tropicana is feeling from “Loyal Customers” after changing the widely-recognizable Orange and Straw. The new packaging, which is softer in color and features a glass of orange juice (SANS …