Effin' Egg

Effin’ Egg Opens First Location in NYC

Cory Hawthorne Food and Beverage, Influencer & Celebrity, Travel and Hospitality

Calling all bacon, egg, and cheese lovers! NYC’s newest breakfast spot, Effin Egg, has officially opened its doors! This fast-casual dining experience may be new to the Big Apple, but its delicious morning cuisine has made its mark in Florida, Georgia, and Tennessee. Located in the Flatiron District on 23rd and Madison, Effin Egg is serving up a variety of …

How To Leverage TikTok For Business

How Businesses Are Leveraging TikTok

Cory Hawthorne Social Media, Tech

We have all witnessed the popularity of TikTok skyrocket since the beginning of the pandemic and there are no signs the social media app will lose relevancy anytime soon. Some experts say TikTok is so saturated with content that a wide number of users are considering it the modern-day search engine. Although it is a controversial opinion across generations, there …

How to Beat The 2022 Instagram Algorithm

How to Beat The 2022 Instagram Algorithm

Cory Hawthorne Data & Analytics, Social Media

Over the last month, many Instagram users have noticed a shift in Instagram’s algorithm, especially those who are content creators. In light of these platform updates, we’ll be exploring some of the new updates and what they mean for brands.  The 2022 Instagram Algorithm Update Includes: Pinned posts (reel and carousel) All video content will be posted as a reel …

Leveraging Organic vs. Paid Social Media for Growth

Leveraging Organic vs. Paid Social Media for Growth

Cory Hawthorne SEO and PPC, Social Media

Growing your social media organically is vital when establishing an online presence. It requires consistent engagement with your target audiences over time. Eventually, with patience and commitment, you’ll begin to see your social channels grow. But sometimes, your brand may need an extra “oomph” to get the ball rolling a bit faster. That “oomph” could be paid social media marketing. …

Undercurrent World: Music. Art. Action.

Cory Hawthorne Event

Miguel, Bon Iver, Jorja Smith Helped Craft Installations for Undercurrent: an immersive audiovisual experience focusing on the current crisis of climate change This exciting pop-up exhibit, located at The Jefferson in Brooklyn, New York, has been deemed the first of its kind. Undercurrent is an immersive experience putting music at the forefront, with over 60,000 square feet of interactive installations …

social media and pr

Social Media and PR: The Dynamic Duo

Cory Hawthorne Public Relations (PR), Social Media

Having a solid social media marketing strategy is more critical than ever. With the average user spending a whopping 2.5 hours on social media a day, there is a massive opportunity for companies to amplify their messages and strengthen PR efforts. Traditionally, press releases have been shared through news outlets, emails, and company websites, but now businesses can use social …