At AMP3 PR, we recently had the pleasure of supporting the launch of the standout Fall 2025 Wrangler ATG ft. Tucker Wetmore Collection, merging western style with outdoor performance. This exciting and widely anticipated release includes country music star Tucker Wetmore as the face of this campaign. Here is a closer look at what this exciting new launch has to offer.
About the Collection:
The Wrangler ATG ft. Tucker Wetmore Collection is built for being outdoors, designed with the function, intention, comfort, and style that is highly sought after. It delivers a rare blend of performance and aesthetic, a combination that is truly hard to beat. The involvement of Wetmore in the release of this campaign perfectly captures the essence of this collection. By being a true outdoorsman from Kalama, Washington, he embodies the true outdoorsman, seamlessly showcasing the modern approach to rugged, outdoor living.
Notably, Wrangler is an iconic western wear and denim brand that has been around since its launch in 1947, priding themselves in their dedication to quality, full customer satisfaction, and their commitment to respecting the environment. Since being introduced in 2019, Wrangler ATG has focused on encouraging people to unplug and step outside.
“Whether you’re jumping from city to city playing shows, or haulin’ hay from sunrise to sundown, a hard week calls for a well earned escape. The outdoors is where country music star Tucker Wetmore – and so many other guys – find it. Where you can disconnect and stray from the path… This is Wrangler country, part of our DNA… Wrangler All Terrain Gear is made for the guys who feel it in their blood” reads on statement from the official Wrangler website.
This collection brings Wranglers iconic durability and style to the forefront, marking the brand’s evolution into high-performance and functional apparel. Each piece is built for performance ready wear and elevated with Western details, delivering a look that is both rugged and versatile.
Lets take a peek on what you’ll find in the Wrangler ATG ft. Tucker Wetmore Collection:
What You Will Find in The Wrangler ATG ft. Tucker Wetmore Collection:
Tops – Wrangler ATG will be offering three versatile styles available in a range of color ways. These options include the Technical Shirt, the Salida Shirt, and the Mix Material Shirt. All thoughtfully designed to deliver in both functionality and aesthetic. Exciting features include UPF protection, a moisture-wicking finish to keep you dry, and a fabric blend with the perfect amount of stretch. As well as those iconic Wrangler Western details.
Outerwear – There will be two options for outerwear that Wrangler ATG will be offering. First up is an extremely innovative Tech Wrange Reversible Vest. Offering two styles in one, one side features a water-repellent and wind-resistant nylon shell with UV protection. The other side includes a sherpa lining to keep you warm. Next up, we have the Outdoor Trucker Jacket, built for cooler days. It provides functional performance benefits such as water resistance, wind resistance, and UPF40+ protection. Additionally, elbow reinforcement patches were included for extra durability.
Pants – Lastly, Wrangler ATG has two types of a utility pant to choose from. The Cliff Side Utility Pant is designed to take on any terrain, with a water repellent fabric and comfort waistband that moves with you. Key features include a one side zip pocket, reinforced kick plates, and gussets. The Jackson Utility Pant balances all day comfort, weather protection, and style. Some features on these pants are an articulated, reinforced knee for durability, secure utility zip pocket, as well as UPF 30 protection.
You can explore the full collection and find out more about each item on the Wrangler ATG website. https://www.wrangler.com/shop/men-outdoor-atg-by-wrangler
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