There are a number of people that confuse Public Relations with Advertising. Often times, people think that we pay to have articles written about our clients (and I’m sure that that’s happened before, but for above-board firms like AMP3, every placement is earned). When I try to explain to people the key differences between Advertising and PR, it comes down …
What is the Reasoning Behind a Re-Brand When Your Original Brand Was Clearly Better?
I’m no marketing wiz. I’m just someone who’s observant and can (tries to, at least) make logical deductions. That said, I read an interesting article at Consumerist today about the backlash Tropicana is feeling from “Loyal Customers” after changing the widely-recognizable Orange and Straw. The new packaging, which is softer in color and features a glass of orange juice (SANS …
AMP3pr.com 2.0 beta
The new AMP3 Public Relations web site has been launched in Beta. We expect to be fully up and running in the next few days. Enjoy the new AMP3pr.com !