At AMP3 PR, the start of the year brought a stream of exciting moments across fashion, beauty, luxury, travel, and entertainment.
Throughout Q1, we’ve had the opportunity to support a range of celebrity placements, welcome new clients, bring brands to life through events, and see continued momentum across launches and affiliate partnerships. Each month has built on the last, creating a strong and well-rounded start to the year for our roster.
Here’s a look back at some of the key highlights from our first quarter.
Events
Wrangler Archive Pop Up
Wrangler brought its legacy to life with a high-impact archive gallery in New York City, showcasing rare vintage pieces and the work of renowned collector Ric Kanamaru. More than a retrospective, the activation positioned Wrangler at the forefront of the “archive economy,” reinforcing its status as an original heritage brand while connecting past icons to today’s Western-inspired trends.
Wrangler Road to Festival Season Gifting Suite and Party at Desert 5 LA
Wrangler took over @desert5la with an exclusive gifting suite, outfitting media and influencers with festival-ready looks. The activation tapped into peak festival season energy, positioning Wrangler as a go-to for effortless Western-inspired style.
Wrangler Styling Appointments in Nashville
Wrangler headed to Nashville for a week of invite-only styling appointments, dressing top artists and stylists ahead of major stage moments. The initiative strengthened brand ties within the country music scene while showcasing Wrangler as a performance-ready staple.
Launches
Wrangler x Avirex Launch
Wrangler partnered with Avirex to merge Western heritage with urban edge, creating a seven-piece collection that blends premium leather craftsmanship with iconic denim. The collaboration expands Wrangler’s reach into a more elevated, street-driven space while staying rooted in authenticity.
Wrangler x Dr. Scholl’s Launch
Wrangler teamed up with Dr. Scholl’s to deliver a limited-edition collection that fuses Western style with everyday comfort. Featuring denim accents, vintage-inspired details, and versatile silhouettes, the collaboration brings a fresh, wearable take on classic Americana.
New Client: Lumineux
Lumineux joins the roster as a disruptive force in oral care, offering science-backed, enamel-safe whitening solutions. The brand is redefining the category with a focus on efficacy, safety, and innovation.
Celebrity Sightings
Wrangler and CAT® Workwear pieces showed up across major celebrity moments this quarter, reinforcing brand relevance across fashion and culture. From off-duty staples to statement outerwear, these placements highlight the versatility and reach of the collections.
CAT Apparel x Avery Ranch
Ryan Gosling
Academy Award-nominated actor Ryan Gosling was spotted wearing the Avery Ranch x CAT Canvas Shirt and Avery Ranch x Cat Canvas Pant, delivering a modern workwear look.
Eva Mendes
Actress and entrepreneur Eva Mendes was seen in the Avery Ranch x CAT Corduroy Bomber Jacket, blending classic texture with effortless sophistication.
Wrangler
Rob Rausch
Reality TV personality Rob Rausch wore the WRANGLER® x Cherry Suede Varsity Jacket, channeling a classic look on vintage Americana.
Zac Efron
Actor Zac Efron stepped out in the WRANGLER® Men’s Western Wrancher® Jacket in Black, spotlighting a heritage silhouette with modern appeal.
Bella Hadid Gifts Baby Wrangler
Supermodel Bella Hadid gifted a WRANGLER® Long Sleeve Western Snap Denim Bodysuit to a close friend.
Spotlight Moment
Brahmin made a statement at New York Fashion Week, appearing on the runway at the Bibhu Mohapatra show, an elevated moment that reinforces the brand’s presence within high fashion.
Thank You!
As we close out Q1, our clients have continued to make a major impact across media, culture, and retail. From standout launches and collaborations to strong celebrity placements and activations, their momentum is driving real visibility across key markets. We’re proud to support these wins and look forward to building on this success in the months ahead.
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