As a leading NYC PR agency working across fashion, beauty, luxury travel, and entertainment, AMP3 PR is always ahead of the curve and helping curate some exciting launches and events for our clients.
This month brought a mix of memorable moments, new releases, and client updates across the AMP3 roster. From standout appearances to product launches and partnerships, here’s a look at what we’ve been working on lately.
Here is a look back at the key moments that defined our January!
Launches
TruSkin in Ulta Launch
TruSkin celebrated a major milestone with its recent Ulta Beauty launch, bringing its fan-favorite, ingredient-focused skincare lineup to shelves nationwide. The debut introduces a wider audience to TruSkin’s clean, accessible formulations. This launch makes radiant, healthy skin easier than ever to achieve. This rollout marks an exciting step in the brand’s continued growth and visibility within the prestige skincare space.
Brahmin Spring Release Launch
Our client Brahmin recently released their Spring collection, and we could not be more excited! Refresh your wardrobe with these spring ready leather handbags in vibrant hues and lightweight designs. This collection brings a fresh, modern twist to Brahmin’s signature craftsmanship that blends soft pastels, bold color pops, and effortless elegance. Perfect for brunches, park days, or weekend getaways, these pieces add instant polish and practicality to every moment of the season.
Lainey Spring Launch
Wrangler kicked off the season with the highly anticipated Wrangler x Lainey Wilson Spring launch. This collection debuted a fresh collection inspired by Lainey’s signature bell-bottom flair and modern Western style. The drop blended bold silhouettes, lived-in denim, and authentic Southern spirit that set the tone for a standout spring season. The launch also helped with generating strong buzz across fans, fashion, and country music communities.
The Riding Jean Launch
Wrangler introduced its newest Ultimate Riding Jean, featuring an updated fit designed for greater comfort, mobility, and in-saddle performance. The refreshed silhouette offers a more modern rise, improved stretch, and enhanced durability, building on the original style while delivering a sleeker, more functional fit.
New Client
We are so excited to welcome Lumineux to the AMP3 roster. Known for its dentist-formulated, enamel-safe approach to oral care, Lumineux is redefining the category with clean, microbiome-friendly products that brighten without harsh ingredients. We’re thrilled to support their continued growth and amplify their message as a leader in innovative, non-toxic oral health and wellness.
Celebrity Moments
Post Malone at the New Year’s Rockin’ Eve
Post Malone rang in the new year in signature style at New Year’s Rockin’ Eve, stepping onstage in classic Wrangler Cowboy Cut Jeans.
Tucker Wetmore at the New Year’s Rockin’ Eve
Country breakout star Tucker Wetmore took the New Year’s Rockin’ Eve stage wearing Wrangler Slim Fit Cowboy Cut Jeans.
Ethan Hawke at the Pre Golden Globes Party
Ethan Hawke made an appearance at a Pre–Golden Globes event in a tailored Wrangler Wrancher Suit, delivering a refined Western-inspired moment.
Kat Luna at the CFB Tailgate in Miami
Kat Luna brought bold Western flair to the CFB Tailgate in Miami in a standout Wrangler x Yellow Rose by Kendra Scott denim set, while her band complemented the look in Wrangler Snap Shirts and Cowboy Cut Jeans.
Thank You!
As we wrap up another packed month at AMP3, these standout moments highlight the momentum driving our team forward. We’re proud to continue elevating our roster across fashion, beauty, luxury, and beyond. We’re looking ahead to even more impactful launches, collaborations, and wins in the months to come.
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