At AMP3 PR, we recently had the pleasure of supporting the launch of a collaboration between two iconic brands known for their authentic heritage and timeless contributions to Western culture. The Wrangler x Coors Banquet collection takes Wrangler’s iconic designs and silhouettes and infuses them with bold, custom Coors-branded details. Here is a closer look at what this exciting new launch has to offer:
About the Collection:
Both Wrangler and Coors possess a deep and historic connection to the American West, with this collaboration celebrating their enduring spirit, grit, and craftsmanship to a new generation. These two innovative brands pride themselves on tradition and keeping their renowned legacy alive, making this the perfect partnership.
“This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure,” said John Meagher, Vice President of Global Brand Marketing at Wrangler. “Coors Banquet & Wrangler share an incredible interwoven western legacy, and this is a unique opportunity to unleash that in a fresh new way.”
This collection features more than twenty unique pieces that take your favorite denim shirts, trucker jackets, and graphic tees to the next level with an authentic Western twist. A collaboration that proves you do not have to sacrifice comfort and functionality for an effortlessly cool style; you can have both with Wrangler X Coors Banquet.
What You Will Find in the Wrangler x Coors Banquet Collection:
Outerwear: Wrangler x Coors Banquet presents a versatile outerwear lineup featuring jackets, a denim shirt, a vest, a sweater, and a hoodie. Each piece blends Western style with comfort and functionality, while showcasing the signature branding from both iconic brands. Select styles feature 100% cotton denim and bold Western-inspired artwork.
Tops: This collection features a range of T-Shirt’s, including the Wrangler x Coors Lainey Wilson Truck Tee, which blends the standout style of the singer-songwriter with the heritage of the two legendary brands in beer and denim, and the Wrangler x Coors Rodeo T-Shirt, designed with front and back graphics honoring the Western lifestyle. With seven styles to choose from, there is a perfect fit for everyone.
Bottoms: Next up, the Wrangler x Coors Banquet Collection is offering two styles of jeans and a pair of shorts: the 13MWZ Cowboy Cut Jean, the Bailey Flare Jean, and the Reworked Short. Each piece carries all of the iconic Wrangler details, such as the ‘W’ stitching and copper hardware, while also featuring Coors embroidery and a Banquet label. Adding a special touch, the Bailey Flare and Reworked Short include a collaborative print on the inner pocket bag.
Headwear: Lastly, the collection offers a range of eight different caps to choose from, including a Trucker, Baseball, and Dad Cap. Each style features co-branded embroidery and/or artwork that celebrates the Western heritage both brands are known for, while ensuring comfort with adjustable closures.
You can explore the full collection and find out more about each item on the official Wrangler website.
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