Post Malone is making headlines with the launch of his new SKIMS collaboration, featuring a western revamp for the Kim Kardashian-owned brand. The SKIMS men’s collection turns heads with their new Americana-inspired direction, with one exciting detail: Wrangler’s Cowboy Cut Jeans. The notable feature of Wrangler in this campaign is something we at AMP3 PR, are thrilled to see adding an authentic country flair to the ad’s theming.
SKIMS Men’s Western Rebrand
The Post Malone X SKIMS campaign embraces the rugged look of the West, blending perfectly with the singer’s country aesthetic. This new take on the SKIMS men’s line takes the brand in a bold new direction, hoping to resonate with a new audience with a cowboy-influenced style. The Kim Kardashian owned brand has featured many male celebrities in the past, but with the addition of Post Malone, shows audiences that the brand will be taken in a more rugged, natural direction, appealing more to modern male trends. Therefore, with this western rebrand, the addition of Wrangler’s Cowboy Cut Jeans compliments the look of the campaign and showcases the jean’s flexibility.
Post Malone in Wrangler
The country singer is no stranger to the iconic denim brand. Most notably, Post Malone was spotted wearing Wrangler’s Cowboy Cut Slim Fit Jeans during his performance at the 2024 Super Bowl pregame, singing “America, The Beautiful”. The singer made headlines for choosing Wrangler for his performance wardrobe, for the brand’s great quality and affordable price. Recently, Post Malone was also seen wearing his Cowboy Cut Jeans in another major campaign, for his collaboration with Stanley. The singer’s love for Wrangler even made it on tour as he wore his Cowboy Cut Jeans throughout “Post Malone Presents: The BIG ASS Stadium Tour”. The rap turned country singer has shown off the jeans versatilely and ability to be fit for any event both casual and for the stage.
More Celebrities Features in Wrangler
Post Malone isn’t the only celebrity choosing Wrangler for their denim looks. Another popular country singer, Thomas Rhett, was spotted wearing a custom Wrangler’s selvedge denim jacket made from Ben Weiner of Jeanius Jackets at Fenway Park on his 2025 tour “Better in Boots”. Rising country singer, Angel White wore Wrangler’s Pony Up tee during his performance at Post Malone’s “Travelin Tailgate” in Arlington, VA.
Country singers are not the only celebrities showing off their Wrangler fits. Academy Award-nominated actor Timothée Chalamet was spotted wearing Wrangler’s Cowboy Cut Denim Jacket and Western Snap Shirt to the Palm Springs Film Festival this year. Comedian Connor Wood was also spotted wearing a denim shirt from the Wrangler FW collection at his show in Baton Rouge, LA.
Check out the Cowboy Cut Jeans and more on Wrangler’s website.
Share this Post