Mixify came to AMP3 PR during their initial beta testing phase, looking for a strategic PR campaign that would help to grow their user base, while maintaining an authentic reputation within the EDM community. They did not want to “sell out” in any way by garnering big tech or finance news.
CASE STUDY: MAGNIFICO GIORNATA
Magnifico Giornata is a collection of essence-infused sparking wines from Bordeaux, France. AMP3 PR was hired to handle the launch of the collection in the United States, beginning with the official launch in New York City.
CASE STUDY: TASTE OF ICELAND
Iceland Naturally, a government funded tourism bureau for the country of Iceland, runs a series of events called “Taste of Iceland” where they promote local cuisine & culture in US-based cities that have direct flights to Reykjavik.
CASE STUDY: CAT FOOTWEAR
Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar, Inc. For over two decades, Cat Footwear has been designing quality footwear that lives up to the hard-working reputation of the Caterpillar brand.
CASE STUDY: DOMENICO VACCA
Domenico Vacca has long been known as an expert in luxury Italian tailoring for both men’s & women’s and has dressed some of the biggest stars in the business for red carpet and on-camera roles like Jeremy Piven for “Entourage,” Glenn Close for “Damages,” Daniel Day-Lewis (for his Oscar win for “Lincoln”) and power players like Ivana Trump and Arianna Huffington.
CASE STUDY: EXCHANGE BAR & GRILL
With only two weeks notice, Exchange Bar & Grill contracted AMP3 PR to handle publicity for the opening of their brand new restaurant in the Gramercy area of Manhattan. Our challenge was to create a swift campaign that would allow for a media launch event in addition to securing regional press coverage.
CASE STUDY: YANTRA MAT
The Yantra Mat is an acupressure mat that originated in Sweden, where it is a common household item. AMP3 PR was hired to handle the U.S. launch of the product, where we would increase awareness of the spike mat phenomenon amongst yogis as well as general consumers seeking an affordable, at-home massage therapy or alternative health techniques
CASE STUDY: SEBAGO
Sebago® represents authentic product and timeless design. Their original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago.
Case Study: Nolcha Shows @ New York Fashion Week [NYFW]
The Nolcha Shows are a week of runway shows, accessories exhibits and special events that are held during New York Fashion Week to showcase global independent designers.
CASE STUDY: LAUNCH NYC FASHION WEEK
Manufacture New York—a fashion incubator that provides factory facilities and business support to the next generation of independent apparel and accessory designers in New York City—conceptualized a new type of “Fashion Week” and came to AMP3 PR to help in publicizing their inaugural “LAUNCH NYC Fashion Week” season at a 5000 square foot pop-up space on West 17th Street.