Welcome to our bi-weekly roundup of the ever-changing landscape of trends. From fashion to beauty, spirits to music, and everything in between, here’s a glimpse into what’s making waves recently.
Fashion
Sabrina Carpenter caught attention at Vogue World’s 2024 event in Paris, wearing custom Jacquemus retro-style swimwear, highlighting a comeback of vintage fashion in high-end circles. Meanwhile, SKIMS partnered with Team USA for the 2024 Olympics, launching sports-inspired collections available worldwide online.
Handbag styles are shifting, with nine essential summer trends like woven leather and quilted minis, appealing to a variety of tastes and needs. Brahmin showcases some hot summer collections and handbags.
In jewelry, Mejuri introduced a sustainable collection using gold from abandoned mines, meeting rising consumer demand for ethically sourced luxury items.
Skincare/Makeup
Rhode’s new pocket blush pop-up in NYC attracted huge crowds, demonstrating the effectiveness of experiential marketing in the beauty sector. A new shade Sprinkle, only available for purchase at the pop-up, added to the exclusivity and buzz of the event.
Prickly Pear has become a popular skincare ingredient, known for its hydrating and anti-inflammatory benefits, as well as Niacinamide. This serum from TruSkin is packed with this trend worthy ingredient that will leave your skin feeling soft and smooth.
Glossier’s renovation of Tompkins Square Park basketball courts shows their commitment to community engagement through meaningful projects. They also recently rebranded and gave their logo a bright retro revamp for the summer.
Wine/Spirits & Food
Moët & Chandon is preparing for a special champagne pop-up in Paris during the Olympics, offering a luxurious and celebratory experience.
Dave Portnoy’s One Bite Pizza Fest returning to NYC this fall highlights the popularity of food festivals as cultural events, attracting food enthusiasts and influencers.
Meanwhile, Southwest Airlines is giving away free trips each week this summer, taking advantage of what’s expected to be the busiest July 4th travel week ever, providing travelers with memorable experiences.
Luxury/Travel
In luxury travel, Away is launching softside luggage on July 9th to meet changing consumer preferences, as over half of all U.S. luggage sales now favor softside designs. This launch emphasizes the brand’s commitment to combining style and functionality in high-end travel accessories.
Companies like Peugeot Voyages are also innovating to meet the evolving needs of luxury travelers with advanced and durable luggage solutions.
Music/Tech/Entertainment
In music, tech, and entertainment, Beats has reintroduced its portable pill speaker, appealing to tech enthusiasts who are looking for a blend of nostalgia and modern features.
Usher’s Lifetime Achievement Award at the BET Awards and the success of Inside Out 2 highlight the enduring popularity of entertainment icons and beloved animated films worldwide.
Social Media: Viral Trends and Influencer Marketing
On social media, TikTok’s trending theory “The uglier you go to bed = the hotter you wake up” has sparked discussions about skincare routines and overnight products.
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