Wrangler and Avirex have joined forces to launch a limited-edition collaboration that blends two corners of American fashion and lifestyle. The collection merges Wrangler’s Western denim heritage with Avirex’s luxury streetwear and premium leather craftsmanship. Across seven pieces in denim, suede, and heavyweight cotton, bold patchwork and co-branded details bring both brands’ identities to life for a modern generation of tastemakers.
Behind the Collaboration
Wrangler, a global icon of Western denim for more than 75 years, is known for durability, authenticity, and timeless style. Avirex, founded in 1975 to produce military-inspired flight jackets, became a defining name in 1980s and ’90s hip-hop fashion and urban streetwear.
This partnership brings their legacies together, fusing Wrangler’s rugged craftsmanship with Avirex’s premium leather and streetwise edge. The collection balances heritage and modernity, translating the grit of the West and the energy of New York into wearable, statement-making pieces.
Why this Collaboration Matters
The Wrangler x Avirex collection redefines heritage fashion for a modern audience, proving that iconic brands can evolve while honoring their roots. By combining Wrangler’s archival denim with Avirex’s premium leather and streetwear influence, the drop creates a bold intersection of Western tradition and urban style.
Featuring statement outerwear, premium denim, and street-ready essentials with vintage-inspired patches, co-branded graphics, and expert construction, the limited-run collection is built to be worn and designed to stand out. Born in the West and raised in New York, this collaboration delivers a modern fashion and lifestyle statement rooted in authenticity and cultural impact.
The Collection: Western Meets Streetwear
The seven-piece collection showcases bold embroidery, vintage-inspired patches, and premium materials across every piece, bringing Wrangler and Avirex’s shared vision to life.
Patch Jacket
Two American originals collide in this modern reinterpretation of the classic trucker jacket, crafted from 12.5 oz. 100% cotton denim. All-over patches honor Wrangler’s Western heritage and Avirex’s New York street style, blending archival references with bold, contemporary flair. The anti-fit silhouette offers a straight-forward, non-conforming shape that layers effortlessly, making it a standout statement piece.
Structured yet relaxed, these jeans feature a tapered barrel silhouette that’s easy to wear but always polished. Exposed chainstitching nods to 1940s Western craftsmanship, while signature “W” back-pocket details and co-branded prints on the pockets elevate the design. The versatile Wrangler blue wash pairs seamlessly with everything in your wardrobe, from casual tees to premium outerwear.
Price: $239.99 | Shop Wrangler Blue Barrel Jean
Barrel Jean – Coated Black
Crafted from coated denim, these jeans offer a unique leathery finish while maintaining durability for everyday wear. Fitted comfortably through the thigh and tapering neatly at the ankle, the silhouette balances structure with ease. Hidden inner-pocket prints add subtle branding, completing a modern take on Western proportions designed for urban style.
Price: $239.99 | Shop Coated Black Barrel Jean
Suede Trucker Jacket
This premium leather jacket bridges Wrangler’s rugged denim heritage with Avirex’s urban edge, creating a rare, statement-making outerwear piece. Front button closures and side pockets combine function with style, while signature co-branded patches add bold visual interest. It’s built to layer over any outfit, capturing both Western authenticity and city-ready fashion in one look.
Price: $1,699.99 | Shop Suede Trucker Jacket
Wrangler x Avirex Tee
Made for those who move between worlds, this regular-fit cotton jersey tee layers effortlessly into any look. All-over co-branded patches reflect the fusion of Wrangler’s heritage and Avirex’s streetwear influence, creating a bold, wearable statement. It’s a versatile wardrobe essential that seamlessly blends Western authenticity with modern urban style.
Price: $129.99 | Shop Wrangler x Avirex Tee
Wrangler x Avirex Hoodie
Heavyweight cotton construction ensures comfort without compromising the hoodie’s premium streetwear aesthetic. A front kangaroo pocket and co-branded patchwork merge the spirit of the open frontier with the energy of New York streets. Relaxed but purposeful, this hoodie layers with ease while making a powerful statement about heritage, craftsmanship, and contemporary fashion.
Price: $249.99 | Shop Wrangler x Avirex Hoodie
Wrangler x Avirex Joggers
These heavyweight cotton joggers remix Western tradition with New York street culture through bold patches and co-branded logo hits. The regular fit, drawstring waistband, and multiple pockets combine functionality with luxury streetwear appeal. Designed for effortless style and everyday wear, they strike the perfect balance between heritage influence and contemporary fashion sensibility.
Price: $229.99 | Shop Wrangler x Avirex Joggers
Thank You!
The full collection is now available online at wrangler.com and avirex.com, offering fans and tastemakers alike the opportunity to shop premium denim, leather, and streetwear pieces from this exclusive launch. Whether layering for everyday wear or making a statement with standout outerwear, each piece reflects the unique blend of Western heritage and contemporary urban style.
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