Case Study: Public Relations Archives

CASE STUDY: FOREO

FOREO is the Swedish beauty tech brand behind the cult favorite cleansing device range, LUNA.
AMP3 was brought onboard just as the brand was launching their first ever microcurrent device, BEAR. FOREO tasked AMP3 with building buzz, getting review coverage, and most importantly securing pieces that compared the BEAR to other microcurrent devices on the market. FOREO was so confident in their product, they wanted AMP3 to position the outreach in a way that would encourage editors to test out the BEAR and their competitor, NuFace, side by side.

CASE STUDY: Fossil Group

2019 IFA Launches: When AMP3 came on board as the PR agency for Fossil Group Portfolio Brands, our first initiative was handling the launch of 4 smartwatches at IFA – the consumer electronics trade show in Berlin.

CASE STUDY: Wrangler Nordstrom Campaign

Wrangler, a global denim brand, came to AMP3 to help elevate their modern business unit (a small but growing sector for the brand). They wanted to focus our Fall seasonal efforts on building their relationship and business at department store, Nordstrom, with influencer initiatives specifically driving traffic towards the premium retailer.

CAT Footwear Product Launch Influencer Marketing Campaign

CASE STUDY: CAT Footwear Intruder Launch

On March 15th, CAT FOOTWEAR released the INTRUDER in the U.S., an overbuilt, chunky sneaker inspired by Caterpillar’s bulldozing equipment. The challenge was to differentiate this shoe in a sea of brands following the “Ugly Dad Sneaker” trend, by creating authenticity, fashion credibility, and relevance to the Caterpillar brand story.