MEDIA RELATIONS

MEDIA RELATIONS SERVICES


  • Rated one of the Top PR agencies in New York City, AMP3 PR will amplify your brand through a series of media outreach strategies.

  • We will help to identify the key selling points of your brand, and to tell your story effectively through relevant print, digital and broadcast media.

  • We are not big believers in blasting out press releases and seeing what coverage sticks. There is a time and a place for that. Our primary focus is on developing pitches, making tailored outreaches to individual reporters, producers and journalists, and securing organic editorial coverage that is strategic, targeted and valuable.

  • We will create PR opportunities for your brand that include editorial placements, branded partnerships and speaking opportunities. We work with key influencers and celebrities to initiate relevant product placements. We will also make sure the key spokesperson for your brand is visible though speaking engagements, guest appearances, and by providing industry and trend-specific commentary in the media.

Pitch Development

Developing and determining the appropriate news angles of your story and then crafting tailored pitches, targeted at individual editors, reporters, journalists and producers.

Press Kit Development

Crafting an effective and informative media kit that includes all the necessary information about your brand including BIOs, History, Product Information, and Press Coverage.

Editorial Outreach

Pitching specific press targets with the tailored pitch and pursuing editorial placement for features, reviews, interviews, mentions and listings in print and broadcast media.

Desk Side Press Appointments

Setting up one-on-one meetings to present your upcoming product line to the market editors at various publications and media outlets.

Press Release Distribution

Circulating your latest news to our network of journalists and media outlets, as well as using 3rd Party services to put your release out on the wire.

Celebrity Seeding & Endorsements

We will identify the right influencers who have direct access to your target audience, and we will get your product in the right hands.

Media Training

Working with you to develop the skills to communicate your key message efficiently and succinctly, so you make the best impact during press interviews.

Analytics & Monitoring

Throughout your campaign, we will provide a round-up of all press coverage with visibility on circulation, readership, and total media impressions.

CASE STUDIES

CASE STUDY: FOREO FOREO is the Swedish beauty tech brand behind the cult favorite cleansing device range, LUNA. AMP3 was brought onboard just as the brand was launching their first ever microcurrent device,... Read more CASE STUDY: Fossil Pride In June 2020, Fossil launched their second annual Pride campaign, which featured a limited edition watch benefitting two LGBTQ+ youth organizations. Pride 2020 took place during one of the... Read more CASE STUDY: Fossil Group 2019 IFA Launches: When AMP3 came on board as the PR agency for Fossil Group Portfolio Brands, our first initiative was handling  the launch of 4 smartwatches at IFA -... Read more CASE STUDY: Wrangler Nordstrom Campaign Wrangler, a global denim brand, came to AMP3 to help elevate their modern business unit (a small but growing sector for the brand). They wanted to focus our Fall seasonal... Read more CASE STUDY: LuminoCity LuminoCity Festival featured over 16 acres of spectacular, larger than life light and art installations for teens, parents, and families to enjoy. But beyond lights, there was also holiday shopping,... Read more CASE STUDY: Spirit Halloween For the Halloween 2019 season, AMP3 was brought on to promote Spirit Halloween, the largest Halloween retailer in North America. Our task was to oversee the NYC-based media event, an influencer... Read more CASE STUDY: Lenzing Earth Month TENCEL™ , a premium textile brand under the Lenzing Group, has been a leading force in sustainable fashion and lifestyle. Derived from renewable wood sources,  TENCEL™ fibers offer a range... Read more CASE STUDY: Wrangler Wrangler, a global denim brand, came to AMP3 to help elevate their modern business unit (a small but growing sector for the brand), starting with an exclusive collection launch at... Read more CASE STUDY: Gov Ball New York City’s premier music festival, Governors Ball, returned for yet another year.  From May 31 - June 2, the annual three-day festival was held on Randall’s Island and featured... Read more CASE STUDY: CAT Footwear Intruder Launch On March 15th, CAT FOOTWEAR released the INTRUDER in the U.S., an overbuilt, chunky sneaker inspired by Caterpillar’s bulldozing equipment.  The challenge was to differentiate this shoe in a sea... Read more
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