With only two weeks notice, Exchange Bar & Grill contracted AMP3 PR to handle publicity for the opening of their brand new restaurant in the Gramercy area of Manhattan. Our challenge was to create a swift campaign that would allow for a media launch event in addition to securing regional press coverage.
CASE STUDY: YANTRA MAT
The Yantra Mat is an acupressure mat that originated in Sweden, where it is a common household item. AMP3 PR was hired to handle the U.S. launch of the product, where we would increase awareness of the spike mat phenomenon amongst yogis as well as general consumers seeking an affordable, at-home massage therapy or alternative health techniques
CASE STUDY: SEBAGO
Sebago® represents authentic product and timeless design. Their original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago.
Case Study: Nolcha Shows @ New York Fashion Week [NYFW]
The Nolcha Shows are a week of runway shows, accessories exhibits and special events that are held during New York Fashion Week to showcase global independent designers.
CASE STUDY: LAUNCH NYC FASHION WEEK
Manufacture New York—a fashion incubator that provides factory facilities and business support to the next generation of independent apparel and accessory designers in New York City—conceptualized a new type of “Fashion Week” and came to AMP3 PR to help in publicizing their inaugural “LAUNCH NYC Fashion Week” season at a 5000 square foot pop-up space on West 17th Street.
CASE STUDY: PAUL DRISH
Paul Drish is a luxury men’s leather footwear & accessories brand which launched in December, 2014. We were brought on to handle their launch campaign as of November 2014.
CASE STUDY: ARMADIO
Armadio is an e-commerce marketplace that gives fashion lovers direct access to the workshops of the finest leather artisans in Italy (who create for the big fashion houses like Gucci, Prada and Versace). The platform offers local Italian craftsmen an online distribution channel for their designs, without any middlemen or luxury markup, providing the American consumer with authentic, high-quality leather goods that could normally only be found by walking the streets of Tuscany (at 70% of the retail price).
CASE STUDY: MANHATTAN VINTAGE SHOW
The Manhattan Vintage Show is NYC’s premier vintage shopping event. Launched in 1992, it has become the largest and oldest vintage apparel & accessory show in the country, and a shopping mecca for designers, costumers, and vintage fashion lovers alike.








