Cat Footwear held a runway show and concert on February 18th, at Vinyl in the Hard Rock Hotel. It launched the Fall/Winter 2014 lifestyle collection during Magic Market Week in Las Vegas. The event featured a runway show, which showcased a mix of 44 new men’s and women’s styles. The brand, which is most widely recognized for its footwear in the work sector, used this as an opportunity to show off it’s more fashionable side for Vegas-bound press, buyers and retailers.
The show focused on Cat Footwear’s lifestyle collection, which includes the re-launch of their iconic work boot, the “Colorado Boot” for Fall 2014. The Colorado boot has been around for over 20 years. With work-wear serving as a major fashion trend this season, the brand is launching this signature silhouette in bright new colors for men (red, blue, green, and orange) and new textures for women (pony hair, metallics, studs, and leopard print).
The crowd was also treated to a live performance by Youngblood Hawke. The band performed the final song during the runway show and then transitioned into a high-energy set closing with their hit song, “We Come Running.” The band, who epitomize Cat’s fashion consumer, rocked out in Cat Footwear on stage including the Colorado, Morrison, Vinson, Abe and Alexandria boots. For more information, visit: www.catfootwear.com.
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