Ellen Tracy Brand of SBG

AMP3 Adds Sequential Brands Group to Client Roster

SamanthaNews, Public Relations (PR)

AMP3 PR is proud to announce that we are handling the PR, Influencer Marketing, and Events for fashion giant, Sequential Brands Group.  AMP3 is serving as a PR agency for three of SBG’s brands: Ellen Tracy, William Rast, and Heelys.     

Ellen Tracy is a contemporary women’s wear brand designing for a confident woman who lives in the moment.  The Ellen Tracy women is the perfect combination of youthful attitude and grown up glamour, shown through classic dresses and trousers, to beautiful jewelry.  They recently collaborated with Irina Shayk on a collection, who joins a long list of influential models to work with the brand, including Cindy Crawford, Christy Turlington, and Stephanie Seymour.

Established in 2005, William Rast started off as a denim brand known for its timeless pieces, made both men and women.  Tracing back to its southern heritage and iconic American looks, William Rast expanded their denim line by offering sportswear, outerwear, and more.  In connection to those American roots, they recently collaborated with country pop singer Brett Young on a collection.

Growing up, who didn’t love Heelys?  For kids, Heelys are not just a sneaker on wheels.  They’re an attitude, a way to express themselves, push their own boundaries and experience their world around them in a truly unique way. Coming in all sorts of fun colors and designs for both boys and girls, Heelys have a removable heel located in the heel so kids can run and skate around.  They recently teamed up with teen sensation Jojo Siwa to add yet another funky, fresh sneaker to the collection.  

SBG is a publicly traded company and manages a large portfolio of consumer brands in multiple industries, some of which include exciting brands like Jessica Simpson, Martha Stewart, Joe’s Jeans, and more. 

For press inquiries, please contact Megan Reeves at megan@amp3pr.com.   

AMP3 PR Agency Trend Watch: Fashion, Beauty & Travel Cultural Shifts 2026

Welcome to this week’s AMP3 PR Trend Watch, where culture, commerce, and conversation intersect. At AMP3 PR, a leading NYC PR agency recognized among the top PR firms in New York, we look beyond headlines to understand what trends signal about evolving consumer behavior. As spring approaches, industries are shifting toward lighter styling, wellness-driven innovation, and experience-led travel. From red…

Read More »
No Comments

Spring Break with AMP3 PR

Spring Break is right around the corner, and our clients have the perfect products to help complete, and elevate, your next vacation. From must-have accessories to travel-ready beauty and style essentials, they’ve got everything you need to feel confident, refreshed, and effortlessly put-together wherever you’re headed. Get ready to pack your bags in style! As a leading NYC PR agency…

Read More »
No Comments

Wrangler x Avirex Launch: Two American Originals. One premium drop.

Wrangler and Avirex have joined forces to launch a limited-edition collaboration that blends two corners of American fashion and lifestyle. The collection merges Wrangler’s Western denim heritage with Avirex’s luxury streetwear and premium leather craftsmanship. Across seven pieces in denim, suede, and heavyweight cotton, bold patchwork and co-branded details bring both brands’ identities to life for a modern generation of…

Read More »
No Comments

Share this Post