The “CAMP3” PR Bootcamp
On Friday, June 30th, the AMP3 PR team hosted our first inaugural CAMP3 PR Bootcamp, which catered to driven college students studying PR, Marketing and Communications.
CAMP3 was designed to serve as an incubator for the next generation of talented PR professionals and leaders, providing mentorship and encouraging best practices.
Our Campers and the AMP3 Team
A Day in the Life of Fashion PR Firms NYC
Ten bright and enthusiastic college students were chosen to participate in a full day of real world PR training at the AMP3 PR office in Soho.
Co-Founder Alyson Roy kicks off CAMP3 with a discussion on Traditional PR
These students gained insights on different aspects of the industry (while working on a case study), and the AMP3 team directed sessions on social media best practices, traditional media and influencer outreach, surviving NYFW, and internship do’s and don’ts.
Members of the AMP3 Team share social media best practices
The Fashion PR Industry: Hearing from the Other Sides
The event also featured guest speaker Q&A’s with Leo Chan, content creator and founder of Leviate Style, and Tiffany Yannetta, Shopping Director at Racked.com.
Leo Chan of Levitate Style talks with the students about pitching to an influencer
Tiffany Yanneta from Racked.com talks with the students about pitching to the media
Our Awesome Fashion PR Bootcamp Food Sponsors
Sponsors for the event included breakfast from Baz Bagels, lunch from Dig Inn, and sweet treats courtesy of Magnolia Bakery.
Each student also received “CAMP3 Survival Kits” with notepads from Rifle Paper Co, jewelry and books from PR Couture, books from Intern Queen, and tote bags fromCat Footwear.
Breakfast sponsorship from Baz Bagels
Lunch sponsorship from Dig Inn
Bootcamp break with sweets from Magnolia Bakery