spark pretty, fashion pr, east village, 90's

The Power of PR: Spark Pretty

AshleyAMP3Minutes, Consumer, Fashion

Vintage e-tailer (and AMP3 client) Spark Pretty arrived in NYC with their first brick-and-mortar pop-up space for Memorial Day weekend 2016, and they’ve been going full throttle ever since! The Spark Pretty pop-up shop was a celebration of all things 80’s and 90’s, including all of the signature apparel, accessories, and toys you remember from those epic decades. What a genius idea, right?

Following the press success and consumer demand from that first pop-up, owners Amanda Dolan and Meagan Colby responded with a month long pop-up in May 2017 themed around MTV’s 90’s Summer Beach House. Again they were a huge hit and were met with a strong consumer and media response including placements in Racked, Coveteur, AOL Style, Time Out New York, and The New York Times.

By June 2017 it was time for them to consider what their next move would be, and in what became an obvious decision, they decided that it was time for Spark Pretty to open a permanent store-front in NYC. Again AMP3 handled the promotion of their first official store, which opened in September 2017, and again the launch was a huge success. The recent opening received coverage in publications including Time Out New York, The New York Times, Racked, Fashionista, Cosmopolitan, Gothamist, and BuzzFeed. It also received broadcast coverage on Fox 5, NY1, Pix 11, and Telemundo.

The masterminds behind Spark Pretty, Amanda Dolan & Meagan Colby, met while working at Betsey Johnson and are as truly outrageous as the pop-culture items shoppers will be able to find in their store. Think Friends, 90210, and Clueless; they’ve got them all! If you’ve always felt like a Rachel, a Cher, a Brenda, or a Kelly, and are in need of the perfect outfit to show off your 90’s persona, then Spark Pretty is just the place for you. Get your girls (or guys) together and plan a shopping trip to this hotspot filled with the looks you need to feel complete.

Spark Pretty’s in-house designer, Thomas Knight, can even craft a perfect one-of-a-kind look just for you. He’s created looks for Miley Cyrus, Nicki Minaj, Usher, Britney Spears, Madonna, and more. Whether you are looking to win best-dressed for a Halloween party, want to strut authentic wear at your next 90s themed event, or just amp up your everyday style, Spark Pretty has you covered. Schedule your personal styling appointment at for the ultimate hook-up!

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