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Cat Footwear Presents: Second Shift Las Vegas

AMP3 PREvent, Fashion Leave a Comment

On Tuesday, February 18th, our longtime client Cat Footwear held a runway show and concert at Vinyl in the Hard Rock Hotel & Casino in Las Vegas to launch their Fall/Winter 2014 lifestyle collection during Magic Market Week. Having worked with Cat on the event for the past few months, we were lucky enough to fly down to attend the incredible event. Second Shift, as the event was called, featured a full runway show, which showcased a mix of 44 new men’s and women’s styles.

The brand, which is most widely recognized for its footwear in the work sector, used this event as an opportunity to show off it’s more fashionable side for Vegas-bound press, buyers and retailers. The show focused on Cat Footwear’s lifestyle collection, which includes the re-launch of their iconic work boot, the “Colorado Boot” for Fall, 2014. The Colorado boot has been around for over 20 years, and with work-wear serving as a major fashion trend this season, the brand is launching this signature silhouette in bright new colors for men (red, blue, green, and orange) and new textures for women (pony hair, metallics, studs, and leopard print).

The crowd was also treated to a live performance by the band Youngblood Hawke, who performed the final song during the finale of the runway show and then transitioned into a high-energy set closing with their hit song, “We Come Running.” The band, who epitomize Cat’s fashion consumer, rocked out in Cat Footwear on stage including the Colorado, Morrison, Vinson, Abe and Alexandria boots.

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