This season AMP3 PR handled pr for both Launch NYC Fashion Week & Nolcha Fashion Week in NYC.
2014 was the inaugural LAUNCH NYC Fashion Week–a new 8-day Fashion Week that incorporates runway, retail & showroom into one seamless experience at a beautiful 5,000 square foot storefront space on West 17th Street. The concept was ‘launched’ by Manufacture New York, a fashion incubator & factory for independent fashion designers, and was produced in partnership with photography retailer Adorama. The first day of shows was split into two collectives, showcasing an array of talented members from MNY’s incubator. All presenting brands were produced locally; made in NYC.
Nolcha Fashion Week, in it’s 7th year, wrapped its Fall/Winter 2014 season at Pier 59 Studios, featuring 13 designer runway shows. The day kicked off with a gorgeous solo runway show at 12pm by couture designer, Léka, who wowed the audience with 22 avant-garde looks. The 3pm solo runway show featured ready-to-wear designer Katty Xiomara, who previewed her new “Peanuts Played by Katty” collection, which was insipred by the Peanuts characters (Snoopy, Charlie Brown and the gang). Celebrity supporter, Jennie Garth, returned for the second season in a row to see Katty’s show firsthand. The 5:30pm collective show featured Nolcha’s “Ones To Watch” designers, each debuting 10 looks on the Nolcha runway. Participating designers included: Naveda Couture, Christina Yi, Riza Manalo, Maison de Papillon, Gail Be Designs, and Christian Benner. The closing show at 8:30pm featured 5 designers returning to Nolcha Fashion Week: Jungwon (designer men’s and women’s rain coats and outerwear, featuring footwear provided by Cat Footwear), Gabrielle Arruda (women’s ready-to-wear), L. Catherine London (women’s ready-to-wear), Nina Athanasiou (women’s and men’s couture), and Dany Tabet (jaw-dropping eveningwear). Nina Athansiou’s show featured gender-bending female top model, Elliott Sailors, who modeled both womenswear AND menswear from Nina’s collection on the runway. This was Elliott’s first season doing both womenswear AND menswear within the same runway presentation.
Fashion Week is always a crazy time at AMP3 PR, and handling PR for two fashion weeks certainly thew us into overdrive this season. In addition to actually getting the media to attend the fashion shows, some of the other major jobs we handle include managing the guest lists and designing and handling the seating charts on show days. Fashion Week is truly and enigma year after year. Every season we come in more prepared than the last and without question, there’s always some sort of unexpected surprise to be handled. To be fair though, I guess that’s what keeps it interesting for us. Check out the photo links before to see all the designs that came down the runway this season.
Launch NYC Fashion Week:
2pm Ready-To-Wear Runway Photos:
*Featuring Abacaxi, Vaunt & Sol, Heart & Noble
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977281364509542609
Photo Credit: Udor Photography
6pm Demi-Couture / Couture Runway Photos:
*Featuring Minnoji, Modu, Mimi New York
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977321102868981409
Photo Credit: Udor Photography
Nolcha Fashion Week:
http://nolchafashionweek.dphoto.com/
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